Expanding electric-vehicle adoption beyond the national border: Insights for developing marketing policies for global electric-vehicle manufacturers

Chinen, Kenichiro; Matsumoto, Mitsutaka; Liu, Chang; Tong, Pingsheng; Han, Yongliang Stanley; Endo, Hideki

doi:10.1080/15568318.2022.2045652

Cited by 12 publications

(2 citation statements)

References 70 publications

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“…This study proved that consumers increasingly attach importance to long-term value but are not limited to daily needs. This meant the product's perceived value could invoke consumers' purchase intentions [12]. Then, this evidence also confirms the influence of entrepreneurs' orientation toward sustainability in marketing [38].…”

Section: Discussionsupporting

confidence: 56%

Exploring the O2O (online to offline) marketing design of electric vehicles based on consumers’ emotions

Lin

Shen

2022

SN Appl. Sci.

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In this study, we present how electric car marketing makes a practical appeal to elicit consumers’ emotions by its unique design characteristics to determine the essential attractive features that are beneficial for promoting the sales of this type of promising vehicle. Thus, we investigate why consumers prefer electric vehicles to fuel cars and what specific characteristics make them willing to own electric vehicles. Furthermore, the preference-based research method is applied to reveal the underlying meaning behind the appeal of electric cars in this study. Hence, this study uses the evaluation grid method to collect professional concepts and establish a semantic hierarchical diagram of preferences for electric vehicles. Then, quantification theory type I is used to analyze the questionnaire survey of consumers’ preferences. The three best original evaluation items of electric cars are determined, including “scenario-based,” “accessible,” and “visionary.” This study provides essential information for managers, designers, and researchers of electric vehicles. The study also contributes to the design, marketing, and consumer psychology.

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Section: Discussionsupporting

confidence: 56%

Exploring the O2O (online to offline) marketing design of electric vehicles based on consumers’ emotions

Lin

Shen

2022

SN Appl. Sci.

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“…While Chinese automobile brands have weaker competitive advantages than foreign or joint venture brands in the traditional vehicle industry, some researchers believe that they could still make significant strides in the EV industry since the competition for electric vehicle brands is just beginning, and the race is still up in the air (Z. . Chinen et al (2021) studied CBEVs purchasing behavior among U.S. consumers has pointed out that consumers outside of China are more focused on brand equity and product functional factors, but country of origin and other attitudes may also influence the development of CBEVs in other countries (Chinen et al, 2022). This also shows that in the EV purchase behavior of high-end customers, brand equity is one of the factors that consumers consider, and its role in purchase behavior needs to be studied.…”

Section: Introductionmentioning

confidence: 99%

Research on Brand Equity of Intelligent Connected Vehicles in China

Li,

Hashim,

Jaharuddin

2024

ASS

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In the context of global climate change, the advancement of electric vehicles (EV) has emerged as a pivotal strategy for energy conservation and emission reduction within the transportation sector. Leveraging the progress in 5G and IoT technologies, intelligent connected vehicles (ICV) have emerged as a focal point within the realm of electric vehicles, with China spearheading significant developments in this domain. Concurrently, the proliferation of Chinese brand electric vehicles (CBEVs) has been notable in recent years. Nonetheless, academic research on the brand equity of CBEVs remains limited, particularly regarding the influencing factors from the consumer perspective and the functionalities of intelligent connectivity. This study aims to address these gaps by investigating the determinants of brand equity for CBEVs from the consumer standpoint. The findings reveal that consumer attitude, trust, and the intelligent connected feature exert a positive influence on brand equity. This underscores the importance for CBEVs manufacturers to focus on enhancing brand equity by fostering positive consumer attitudes, building trust, and offering comprehensive intelligent connected features.

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Investigating Consumer Behaviour Towards Electric Vehicles: A Systematic Literature Review

Quaglieri,

Mercuri,

Fraccascia

2024

Circ.Econ.Sust.

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Expanding electric-vehicle adoption beyond the national border: Insights for developing marketing policies for global electric-vehicle manufacturers

Cited by 12 publications

References 70 publications

Exploring the O2O (online to offline) marketing design of electric vehicles based on consumers’ emotions

Exploring the O2O (online to offline) marketing design of electric vehicles based on consumers’ emotions

Research on Brand Equity of Intelligent Connected Vehicles in China

Investigating Consumer Behaviour Towards Electric Vehicles: A Systematic Literature Review

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