“…Equally encouraging is the recent spate of works on practicing and business anthropology (Caulkins & Jordan, 2013;Cefkin, 2009;Denny & Sunderland, 2014;Field & Fox, 2007;B. Jordan, 2013;Ladner, 2014;Malefyt & Morais, 2012;Moeran, 1996;Nolan, 2013a, b;Sunderland & Denny, 2007;Tian, Zhou, & van Marrewijk, A., 2011;Ybema, Yanow, Wels & Kamsteeg, 2009).…”