“…Liking for unfamiliar pieces typically increases as a function of exposure (e.g., Heingartner & Hall, 1974;Meyer, 1903;Peretz, Gaudreau, & Bonnel, 1998b;Verveer, Barry, & Bousfield, 1933), as does liking for visual art (e.g., Cutting, 2003). More provocatively, mere exposure (Zajonc, 1980)*even when listeners have no explicit memory for previously encountered stimuli*also increases liking for music and music-like stimuli (Johnson, Kim, & Risse, 1985;Szpunar, Schellenberg, & Pliner, 2004;Thompson, Balkwill, & Vernescu, 2000;Wilson, 1979). Phenomenological experience tells us, however, that increases in liking as a function of exposure cannot be the whole story.…”