PurposeThe purpose of this study is to evaluate the efficiency of a Brazilian steelmaking company’s reheating process of the hot rolling mill.Design/methodology/approachThe research method is a quantitative modeling. The main research techniques are data envelopment analysis, TOBIT regression and simulation supported by artificial neural networks. The model’s input and output variables consist of the average billet weight, number of billets processed in a batch, gas consumption, thermal efficiency, backlog and production yield within a specific period. The analysis spans 20 months.FindingsThe key findings include an average current efficiency of 81%, identification of influential variables (average billet weight, billet count and gas consumption) and simulated analysis. Among the simulated scenarios, the most promising achieved an average efficiency of 95% through increased equipment availability and billet size.Practical implicationsAdditional favorable simulated scenarios entail the utilization of higher pre-reheating temperatures for cold billets, representing a large amount of savings in gas consumption and a reduction in CO2 emissions.Originality/valueThis study’s primary innovation lies in providing steelmaking practitioners with a systematic approach to evaluating and enhancing the efficiency of reheating processes.