An unexpected strategy has been discovered for the construction of polysubstituted aromatic core derivatives from the reaction of quinones or N-substituted maleimides with b-enamino esters by a cycloaddition/oxidative aromatization sequence that provides products contrary to those delivered by the Nenitzescu reaction. The current method provides a highly favorable synthetic strategy for the efficient construction of important therapeutic agents containing polysubstituted aromatic core structures.b-Enamino esters are versatile intermediates, which are often used for the synthesis of heterocycles, and compounds of this class are also common pharmacophores in a number of important medicinal agents. [1] Furthermore, b-enamino esters are employed as key starting reagents for the synthesis of substituted pyra-Quinones represent one of the most widely distributed structural classes in nature, [17] and compounds belonging to this class can be found in a large number of important pharmacophores [18] associated with anti-cancer, antibacterial, antimalarial, fungicidal, and antiparasitic agents. [19] Based on the recent resurgence of interest in the functionalization of quinone structures [20] and the application of b-enamino esters in organic synthesis, [21] we became interested in further exploring the reactions of b-enamino esters with quinones.During the course of our research in this area, an unexpected product, diethyl 9,10-anthraquinone-1,3dicarboxylate (3a), was discovered involving the reaction of 1,4-naphthoquinone (1a) with ethyl-3-(methylamino)acrylate (2a) [Eq. (2)]. Contrary to similar work reported by MenØndez et al. [Eq.(1)], [22] however, where the Nenitzescu reaction was used to obtain fused indoles, our own work led to the formation of a different product 3a, with the difference in the products being attributed to the presence of an H atom instead of a methyl group at the R 2 position of the b-enamino esters under the same conditions as reported by MenØndez (Table 1, entry 1).Furthermore, among various kinds of naturally occurring substances, quinone derivatives are common and very important. [23] For example, rhein, [24] physcion, [23d,25] aloe-emodin; [26] emodin [27] and chrysophanol [28] exhibit antifungal activity. [23d,29] Especially emodin, which is purified from the Chinese medicinal herb rhubarb, has inhibitory activity against ERK phosphorylation in PC3 cells induced by EGF. [30] Moreover, aloe-emodin might represent a conceptually new lead antitumor drug taking into account its unique cytotoxicity profile and mode of action. [26a] Besides, DMAC, aloesaponarin I and aloesaponarin II also show good antibacterial activity (Figure 1). [31] Based on this initial result and the significance of these unexpected polysubstituted aromatic cores in related drugs, we became interested in developing a greater understanding of this reaction between 1,4-