This study examines the relationships between determinants (i.e., destination image, tourist motivation, and perceived quality), satisfaction, perceived value, complaint, and revisiting a tourist destination. It also explores relationships between three determinants and tourist satisfaction with a moderating role of tourist expenditure (TE) for future re-visitation. The sampling targets were British tourists on holiday in Crete, Greece. We used a componentbased approach using the PLS method to analyze the data. The results of this study show that destination image, tourist motivation, and perceived quality have a significant effect on satisfaction, which subsequently affects tourists' perceived value on a destination, which, in turn, influences the level of complaints and the decision to revisit a tourist destination in the context of British tourists to Crete. Therefore, the results urge tourist destination managers to anticipate tourist satisfaction, perceived value, and complaint when determining revisit for tourist destinations through destination image, tourist motivation, and perceived quality. Furthermore, this study examines the differences between low TE and high TE groups on relationships between three determinants and tourist satisfaction, revealing that the relationships between destination image and satisfaction, between tourist motivation and satisfaction, and between perceived quality and satisfaction are significantly different according to the low TE and high TE groups. Thus, tourist destination marketers should consider TE as a key factor in market segmentation.