Experience marketing as a modern promotion strategy for hotels chains

Abstract

He also works as an independent Internet marketing trainer and consultant for Marketing Insights Limited, and has consulted on digital marketing and e-commerce strategy for a range of companies. Dave is a visiting lecturer on e-commerce courses at various universities including Birmingham, Cranfield, Derby, Manchester Metropolitan and Warwick. He is also a tutor on the IDM Diploma in Digital Marketing course, for which he is Senior Examiner.PR Smith (www.prsmith.org) is a best-selling marketing author, international speaker and adviser. His five other books are renowned for their 'edutainment' style. His SOSTAC® Planning System is used by organizations around the world (and in the top three business models of all time -as voted by members of the Chartered Institute of Marketing). Paul advises and trains organizations that embrace change and creativity in Asia, Africa and Europe. He is also the author and founder of the Great Sportsmanship Programme (www.greatsportsmanship.org), which uses social media to mobilize communities into sportsmanship.