Expériences cinématographiques en état d'immersion: effets sur la satisfaction

Fornerino, Marianela; Helme-Guizon, Agnès; Gotteland, David

doi:10.1177/076737010802300304

Cited by 29 publications

(27 citation statements)

References 35 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The spectacle of pain therefore seems to have a rhetorical dimension (Roederer, 2012). It is not only a matter of immersing oneself in the experience (Carù and Cova, 2003a, 2006; Fornerino et al, 2008), but also of affirming one’s point of view on human behaviors and values and on one’s sense of self.…”

Section: Resultsmentioning

confidence: 99%

The spectacle of pain in the experience: A study in rugby stadiums

Dubreuil

Dion

2019

Recherche et Applications en Marketing (English Edition)

View full text Add to dashboard Cite

This research focuses on understanding how the spectacle of pain contributes to the spectators’ experience. Based on an abductive approach and a 3-year mixed and longitudinal data collection in stadiums, this work identifies four functions of the pain spectacle and details its modalities and progressiveness. This research on rugby matches contributes to the literature on experience and pain. First, it deepens the understanding of the ambivalence of experiences. It shows that the negative dimensions of experience are valued by a moral and normative system. Second, this research contributes to a deeper understanding of the attractiveness of pain, by showing its association with symbolic content. Third, it introduces the concept of domesticating violence in the face of pain. The spectacle of a rugby match is part of nature/culture dialectic, with, on the one hand, a pseudo-primitive violence and, on the other hand, a sophisticated set of codes and rules. Recommendations for administrators and opportunities for future research are also presented.

show abstract

Section: Resultsmentioning

confidence: 99%

The spectacle of pain in the experience: A study in rugby stadiums

Dubreuil

Dion

2019

Recherche et Applications en Marketing (English Edition)

View full text Add to dashboard Cite

show abstract

“…This qualitative methodology was coupled with an associated questionnaire that participants filled out directly after the logbook. The questionnaire measured, among other variables, identification with the avatar (eight items from Hefner, Klimmt & Vorderer, 2007), immersion (as a proxy to measure experience; six items adapted from Fornerino, Helme-Guizon & Gotteland, 2008), and satisfaction (global satisfaction three-item composite measure). Appendix 3 lists the measures, all of which had satisfactory Cronbach's alphas (α = 0.898, α = 0.82, and α = 0.832, respectively).…”

Section: Methodsmentioning

confidence: 99%

Avatar Identification on a 3D Commercial Website: Gender Issues

Poncin

Garnier

2012

JVWR

View full text Add to dashboard Cite

This research examines the influence of identification with an avatar on immersion in a 3D commercial website and its subsequent effect on satisfaction with the website. It also focuses on the potential moderating role of gender in these relationships. Two studies were conducted. The first study comprised 286 students and collected both quantitative and qualitative data on the visit to the website; the second, longitudinal study consisted of 32 participants who visited the website additional times during a two-month period. The results show that during the first visit, (1) gender influenced the creation of the avatar, (2) identification with the avatar strongly influenced immersion and satisfaction, and (3) gender moderated the identification-immersion relationship. The longitudinal results reveal the dynamics of avatar personalization over time and show that gender influence is not significant over time anymore. Implications of these results for managers and academics conclude the study. AcknowledgementAuthors dedicate special thanks to Idées-3Com, creators of the 3D shopping mall, for their help in this research.

show abstract

“…Le spectacle de la douleur semble donc revêtir une dimension rhétorique (Roederer, 2012). Il ne s’agit pas seulement de s’immerger dans l’expérience (Carù et Cova, 2003a ; 2006 ; Fornerino et al, 2008), mais d’affirmer son point de vue sur des comportements et des valeurs humaines et raconter qui l’on est.…”

Section: Résultatsunclassified

Le spectacle de la douleur dans l’expérience : une étude dans les stades de rugby

Dubreuil¹,

Dion

2019

Recherche et Applications en Marketing (French Edition)

View full text Add to dashboard Cite

Résumé Cette recherche s’attache à comprendre comment le spectacle de la douleur contribue à l’expérience des spectateurs. Reposant sur une approche abductive et une collecte de données mixte et longitudinale de trois ans dans les stades, ce travail identifie quatre fonctions du spectacle de la douleur, en détaille les modalités et la progressivité. Cette recherche sur les matchs de rugby contribue à la littérature sur l’expérience et sur la douleur. Premièrement, elle approfondit la compréhension de l’ambivalence des expériences. Elle montre que les dimensions négatives de l’expérience sont valorisées par un système moral et normatif. Deuxièmement, cette recherche contribue à approfondir les connaissances sur l’attrait de la douleur, en montrant son association à un contenu symbolique. Troisièmement, elle introduit le concept de domestication de la violence face à la douleur. Le spectacle de rugby s’inscrit dans une dialectique nature / culture, avec d’un côté une violence pseudo-primitive et de l’autre une sophistication de codes et de règles. Des recommandations managériales et des perspectives de recherche sont également présentées.

show abstract

Expériences cinématographiques en état d'immersion: effets sur la satisfaction

Cited by 29 publications

References 35 publications

The spectacle of pain in the experience: A study in rugby stadiums

The spectacle of pain in the experience: A study in rugby stadiums

Avatar Identification on a 3D Commercial Website: Gender Issues

Le spectacle de la douleur dans l’expérience : une étude dans les stades de rugby

Contact Info

Product

Resources

About