Experiences of Users from Online Grocery Stores

Freeman, Mark

doi:10.1007/978-1-84800-207-4_7

Cited by 10 publications

(9 citation statements)

References 18 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…HB is the only variable that is significant across all samples: It is the most important determinant of BI for users, the second most important for potential adopters, and the third most important for all respondents. This is not surprising as grocery shopping is a routinized and habitual task [114,115]. The relationship between HB and BI has also been found to be significant in an emerging country context, at least for potential adopters [32].…”

Section: Discussionmentioning

confidence: 99%

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

Droogenbroeck

Hove

2021

Sustainability

View full text Add to dashboard Cite

In order to determine how sustainable online grocery shopping is as a practice, it is crucial to have an in-depth understanding of its drivers. This paper therefore validates the Unified Theory of Acceptance and Use of Technology (UTAUT2) in the context of e-grocery and enriches it with five constructs. We exploit a self-administered survey among 560 customers of two Belgian supermarkets and test the model by means of hierarchical multiple regression analysis. We do so not only for the full sample, but also for users and non-users separately. For the full sample, four of the five proposed context-specific constructs—namely, perceived risk, perceived time pressure, perceived in-store shopping enjoyment, and innovativeness—help better explain the intention to adopt or continue to use e-grocery services. In the subsamples, only perceived time pressure and innovativeness add explanatory power, and this only for non-users. In other words, the additional constructs primarily help discriminate between users and non-users. In addition, while the extended model outperforms the original UTAUT2 model for all three samples, the added value of the extended model does not so much lie in a higher explained variance, but rather in a more correct identification of the drivers of BI.

show abstract

Section: Discussionmentioning

confidence: 99%

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

Droogenbroeck

Hove

2021

Sustainability

View full text Add to dashboard Cite

show abstract

“…First, previous research has found shopper profiles differ between the two channels, and so one would need to disentangle shopper type from shopping mode. Some studies have suggested men prefer online shopping more than women (Souitaris and Balabanis, ; Wood, ), but many others have found online purchasing skews towards women (Freeman, ; Hand et al, ; Montgomery et al, ; Morganosky and Cude, ; Raijas, ). The varied results arise because some studies such as Wood () ask about preference for shopping mode, while others examine the actual proportions of each gender that buy online (e.g.…”

Section: Background Literature Review and Research Propositionsmentioning

confidence: 99%

How do shoppers behave online? An observational study of online grocery shopping

Anesbury

Nenycz‐Thiel

Dawes

et al. 2015

J of Consumer Behaviour

120

View full text Add to dashboard Cite

The pace of online shopping revenue growth means it is important for retailers and manufacturers to understand how consumers behave online compared with their behaviour in brick and mortar stores. We conducted a study in which the detailed behaviour of 40 shoppers was screen recorded while they each undertook an online shopping 'trip'. The shopping trip comprised purchasing a basket of 12 commonly bought grocery categories at one of two major retailers. The shoppers were all inexperienced in online grocery shopping. Results show that online grocery shopping is fast, even for these consumers who were new to it -half of the online shoppers spent less than 10 seconds purchasing from a category. This result is very similar to that of past studies in physical stores. Indeed, half of all the 12 item-shopping trips took less than 10 minutes. Also, most purchases were made from the first category page displayed in the retailer's online store. Shoppers also consistently used the default display options chosen by the retailers but used a combination of navigational tools to find their products. We conclude that online shoppers do not behave differently from those offline in terms of time spent or effort expended. Online shopping, in the grocery context at least, seems to primarily reflect a desire for time efficiency on the part of the shopper. In that regard, online shopping seems very similar to in-store shopping. The study begins the job of documenting shopper behaviour into this new channel and provides practical knowledge for retailers and manufacturers.

show abstract

“…Online retailing is revolutionizing the retail landscape (Wood, 2011) with over three-quarters of all United Kingdom (UK) citizens have purchased goods online (Office for National Statistics, 2015). After a slow adoption by apparently hesitant consumers (Elliot and Fowell, 2000; Freeman, 2009; Geuens et al, 2003; Pavitt, 1997; Ramus and Nielsen, 2005) online sales grew from $1B in 1995 (Lohse and Spiller, 1998; Schmid et al, 1996) to almost $2T in 2016 (eMarketer, 2016). Today, online retail accounts for just over 8% of all retail sales and is projected to increase to around 14% by 2020 (Business Wire, 2016; eMarketer, 2016).…”

Section: Introductionmentioning

confidence: 99%

Has Behavioural Loyalty to Online Supermarkets Declined?

Trinh

Anesbury

Driesener

2017

Australasian Marketing Journal

View full text Add to dashboard Cite

This paper investigates consumer's behavioural loyalty to online supermarkets over time. We use three measures of behavioural loyalty (share of category requirements, repertoire size, and polarisation index) from four major online supermarkets in the UK across five categories. We find that loyalty to online supermarkets is high in the categories we examined, though it declined somewhat from 2005 to 2009 and subsequently remained stable from 2010 to 2014. We also extensively test the generalisability of the well-known Dirichlet model to the choice of online supermarkets. We find that the model gives better fit from 2010 to 2014 than from 2005 to 2009 and can describe loyalty and competition in this context.

show abstract

Experiences of Users from Online Grocery Stores

Cited by 10 publications

References 18 publications

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

How do shoppers behave online? An observational study of online grocery shopping

Has Behavioural Loyalty to Online Supermarkets Declined?

Contact Info

Product

Resources

About