Experiência turística em museus: percepções de gestores e visitantes

Abstract

ResumoO objetivo do artigo foi compreender as diferenças entre as percepções de gestores de museus e a experiência dos visitantes. A metodologia foi qualitativa e exploratória e abrangeu três perspectivas diferentes: as diretrizes dos gestores de museus; a opinião geral de visitantes (pré-experiência) e a experiência de visitantes (pós-visita). Dados foram coletados usando entrevistas semi estruturadas com os três grupos, em Belo Horizonte, Minas Gerais, Brasil. Como resultados, aponta-se que existem incongruências entre as visões de gestores e dos visitantes. Entrevistados destacaram a falta de interesse em visitar museus e que sua visita foi regida pela influência social e pela curiosidade. Gestores destacaram aspectos distintos que afetam a experiência em museus: a interatividade, a independência dos visitantes, os eventos e programação complementar. Os autores agradecem o apoio da Fapemig e da Capes.Palavras-chave: Museus, marketing de museus, percepções de gestores, percepções de visitante, experiência turística. AbstractThe purpose of this paper is to comprehend differences between museum's managers perceptions and visitors' experience. The methodology is qualitative and exploratory comprising three different perspectives: museum's managers' directives, visitors' general opinion (pre experience) and visitors' post experience. Data were collected through interviews with all the three groups at Belo Horizonte, Minas Gerais, Brazil. Results show that there are incongruences between managers and visitors' view. Some interviewees highlighted their lack of interest in visiting museums and others affirmed their visit was conditioned to social influence and curiosity. Managers highlighted distinct aspects of museums' experience: interactivity, visitors' independence and events schedule. The authors acknowledge the financial support given by Fapemig and Capes.

The importance of museums in the tourist development and the motivations of their visitors: an analysis of the Costume Museum in Viana do Castelo

“…Sevilha Gosling et al (2016, p. 107) state that museums, with regard to their function of education and cultural provision, provide experiences for the population, and these can result in information, learning and the transformation of visitors. Three human needs can be satisfied during a visit to a museum: the encounter with a particular atmosphere that is different from ordinary life, the possibility of experiencing interactive experiences with other people, and finally, museums can, through the information displayed, transform the information into personal values, fulfilling their educational role (Sevilha Gosling et al , 2016). According to Allan and Altal (2016), museum visitors are primarily motivated to form, amplify or relive their own personal experiences.…”

“…Prentice, Davies and Beeho (1997) add the motivations for visiting museums in three major groups: interest and curiosity, informal education and social interaction. The research carried out by Sevilha Gosling et al (2016) reveals that, in general, the experiences lived by participants in a visit to museums are related to entertainment, education (obtaining knowledge) and aesthetics.…”

Cluster do turismo: estudo de caso do destino Porto de Galinhas-PE

“…Tur.,Visão e Ação, v26.p.01-20, jan./dez.2024 -e19617 | https://doi.org/10.14210/tva.v26.19617 e19617 positiva entre o turista e os atributos do destino. Sob esta perspectiva, Pine II e Gilmore (1998) explicam que a experiência utiliza produtos e serviços para criar um evento memorável Gosling et al (2016). esclarecem que a partir das dimensões, tais como cultura, infraestrutura, entretenimento, hospitalidade, segurança e identidade local surgem as experiências turísticas memoráveis.…”