Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business 2021
DOI: 10.4018/978-1-7998-8957-1.ch037
|View full text |Cite
|
Sign up to set email alerts
|

Experiencing Commercial Videos for Online Shopping

Abstract: Although online shopping has become a popular and convenient instrument for companies to buy and sell products, the design of these web-shops does not always offer the rich multisensory experiences that physical retailing offers. In the chapter, the authors argue that introducing audio-visual contents in the design could provide dynamic multisensory information to offer more engaging experiences to the consumer. Despite existing controversies regarding universalism of the emotional experiences induced by perce… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 49 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?