Diclofenac (DCF) is degraded by UV/H2O2 following first-order kinetics to highly aromatic species, while generating an intense yellow tint in the water. During the oxidation, turbidity remains under 1 NTU. The formation of aromatic intermediates has been modelled considering a first-order series reaction system, where DCF degrades to aromatic species (anilines and phenols), according to a kinetic constant kDCF,254=0.3 (1/min), until the maximum concentration of aromatic compounds \({\text{[}{\text{A}}_{\text{254}}\text{]}}_{\text{max }}\text{=0.2116 }{\text{[}{\text{H}}_{\text{2}}{\text{O}}_{\text{2}}\text{]}}_{\text{0}}^{\text{0.6}}\text{ – 0.9327 }{\text{[}{\text{H}}_{\text{2}}{\text{O}}_{\text{2}}\text{]}}_{\text{0 }}^{\text{0.3}}\text{+ 3.3602}\). The aromaticity then decreases, following kArom (1/min), as carboxylic acids (acetic, formic) and inorganic ions (CO2, NO3−, Cl−) are created. The evolution of colour presents the kinetics of a reaction intermediate following first-order kinetics, where DCF degrades to coloured intermediates (quinone-like compounds), in agreement with kDCF,455=0.2 (1/min), until reaching a maximum intensity \({\text{[Colour]}}_{\text{max }}\text{=0.0043 }{\text{[}{\text{H}}_{\text{2}}{\text{O}}_{\text{2}}\text{]}}_{\text{0}}^{}\text{ - 0.0538 }{\text{[}{\text{H}}_{\text{2}}{\text{O}}_{\text{2}}\text{]}}_{\text{0 }}^{\text{0.5}}\text{+ 0.2758. }\) After, tint diminishes following a kinetic constant kColour (1/min). Conducting with ratios over 1 mol DCF : 6 mol H2O2, waters with colourless appearance, low aromaticity and DCF degradation output >95% are attained. Both aromaticity and colour elimination rates increase with the oxidant concentration, reaching their maximum kArom=0.08 (1/min) and kColour=0.14 (1/min) when using 1 mol DCF : 150 mol H2O2. When performing with higher molar ratios, the kinetic constants slow down, due to the self-decomposition of H2O2 that acts as a HO• scavenger agent.