The suitability and potential of vibrational spectroscopic techniques, in particular mid‐infrared spectroscopy, to study molecular organization and structural changes in packaging materials are discussed in this chapter. Specifically, some examples on the use of these techniques to characterize polymer blends, molecular order, and degradation or crosslinking in polymers are given. Moreover, the interest of using vibrational spectroscopy to study packaging materials also relies on its ability to follow mass transport and migration properties, which is of outstanding importance for food‐packaging applications. Finally, the interest of using vibrational spectroscopy techniques in evaluating novel active packaging applications is highlighted, as these techniques can provide information about the mechanisms of the action of, for instance, antimicrobial polymers, and can also be useful in following the release kinetics of bioactive or functional substances from encapsulating polymeric structures.