The receiver serves as a critical component in tower-type concentrated solar power plants. Responsible for light-heat conversion, the efficiency of the receiver significantly affects the overall performance of the power plant. In the current study, the thermal performance of external receivers was investigated. An experiment was set up similarly using the solar simulator to experimentally investigate the heat losses of a billboard receiver. A billboard-type external receiver was designed, fabricated, and experimented with. A solar simulator having seven xenon lamps characteristics similar to the sunlight spectrum was used to obtain heat flux at the surface of the receiver. Convection losses in the head-on wind direction were evaluated, along with the radiation losses. The thermal efficiency of the billboard receiver calculated experimentally was around 83.9%. Numerical simulations were also carried out to compare the results against the experimental data. A variation of ±5% observed between both results validate the model proposed in the current study.