Radiative lifetimes of three odd-parity levels of neutral gold (Au I) and one oddparity level of singly ionized gold (Au II), measured using the time-resolved laser-induced fluorescence technique, have allowed the testing of the reliability of a relativistic Hartree-Fock model of the atomic structure taking configuration interaction and core-polarization effects into account. The importance of the inclusion of the latter effects in the calculations is emphasized. The laser-induced fluorescence lifetimes, combined with the theoretical branching fractions, have allowed us to deduce oscillator strengths for six 5d 9 6s 2 -5d 9 6s6p and 5d 10 6s-5d 9 6s6p transitions of Au I and for sixty-three 5d 9 6s-5d 9 6p, 5d 9 6p-5d 9 7s and 5d 10 -5d 9 6p UV transitions of Au II.