Three new salts of Rh(I), [Rh(1,5-COD)(Biphemp)]X, Biphemp = (6,6'-dimethylbiphenyl-2,2'-diyl)bis(diphenylphosphine), X = BF4-, 2a, PF6-, 2b, and CF3SO3-, 2c, were prepared and studied using PGSE diffusion, 1H-19F HOESY and inverse 103Rh (amongst other) NMR methods. Although the immediate coordination sphere of the cation does not sense the change in the anion, the PGSE diffusion and 1H-19F HOESY data suggest that, in addition to some ion pairing, each of the anions in 2 demonstrates selectivity in its approach towards the cation.