2018
DOI: 10.1126/science.aas8827
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Experimental evidence for tipping points in social convention

Abstract: Theoretical models of critical mass have shown how minority groups can initiate social change dynamics in the emergence of new social conventions. Here, we study an artificial system of social conventions in which human subjects interact to establish a new coordination equilibrium. The findings provide direct empirical demonstration of the existence of a tipping point in the dynamics of changing social conventions. When minority groups reached the critical mass-that is, the critical group size for initiating s… Show more

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Cited by 517 publications
(386 citation statements)
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“…Our results are important because they provide a theoretical foundation for, and a phenomenological explanation to, seemingly different experimental findings [23][24][25][26]. These works reported critical mass levels needed to change an established equilibrium of 10% in some experiments and 30−40% in others, in apparent contradiction.…”
mentioning
confidence: 54%
See 1 more Smart Citation
“…Our results are important because they provide a theoretical foundation for, and a phenomenological explanation to, seemingly different experimental findings [23][24][25][26]. These works reported critical mass levels needed to change an established equilibrium of 10% in some experiments and 30−40% in others, in apparent contradiction.…”
mentioning
confidence: 54%
“…The resulting model thus displays a rich complex phenomenology, remaining very flexible, and able to cover a wide range of systems. We round off the paper by discussing several implications of our study, and most notably, the role of critical mass dynamics in social contagion, providing new insights that could help explaining reported differences in experimental results [23][24][25][26].…”
mentioning
confidence: 99%
“…Is there any reason, other than academic, to distinguish between continuous and discontinuous phase transitions? In the face of the social observations, and more recently also laboratory experiments, it seems that discontinuous phase transitions are particularly important, mainly because of the notion of the social hysteresis and the critical mass [49][50][51][52][53]. Both phenomena are strictly related to discontinuous phase transitions.…”
Section: Discussionmentioning
confidence: 99%
“…This view finds support in recent research that highlighted the possibility of minority groups overturning community norms when they reach a critical mass (Centola, Becker, Brackbill, & Baronchelli, 2018). My subhypothesis is that CPIs cannot resist the invasion of defectors unless their organizational features evolve.…”
Section: Labour Migrations and "Roving Bandits"mentioning
confidence: 72%