Experimental Evidence on the Impact of Biodiversity Conservation Videos on Charitable Donations

Shreedhar, Ganga; Mourato, Susana

doi:10.1016/j.ecolecon.2019.01.001

Cited by 41 publications

(46 citation statements)

References 147 publications

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“…We found that the AHC narrative influenced people’s willingness to support conservation policies, especially commercial wildlife trade bans. This is in line with both the outrage effect (Kahneman et al 1993 ; Bulte et al 2005 ; Shreedhar and Mourato 2019 ) and the predicted impact of responsibilizing narratives (Bénabou et al 2018 ). We found that the AHC narrative increased the feeling that firms and governments were responsible, but had no significant effect on personal responsibility, which is only partially in line with the responsibility effect (Walker et al 1999 ).…”

Section: Discussionsupporting

confidence: 58%

“…Kahneman et al ( 1993 ) termed this the ‘outrage effect’ because they found that people reported human-caused harm as more upsetting than unintentional harm. More recently, Shreedhar and Mourato ( 2019 ) found evidence for the outrage effect on wildlife conservation donations. They found that subjects increased donations after exposure to audio-visual narratives causally linking wildlife loss to human causes like poaching and habitat loss, compared to a control group omitting this causal information from the narrative.…”

Section: Related Literaturementioning

confidence: 99%

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Linking Human Destruction of Nature to COVID-19 Increases Support for Wildlife Conservation Policies

Shreedhar

Mourato

2020

Environ Resource Econ

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This paper investigates if narratives varying the cause of the COVID-19 pandemic affects pro-wildlife conservation outcomes. In a pre-registered online experiment (N = 1081), we randomly allocated subjects to either a control group or to one of three narrative treatment groups, each presenting a different likely cause of the COVID-19 outbreak: an animal cause; an animal and human cause (AHC); and an animal, human or lab cause. We found that the AHC narrative elicited significantly greater pro-conservation policy support, especially for bans in the commercial trade of wildlife, when compared to the control group. Possible mechanisms driving this effect are that AHC narratives were less familiar, elicited higher mental and emotional engagement, and induced feelings that firms and governments are responsible for mitigating wildlife extinction.

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Section: Discussionsupporting

confidence: 58%

Section: Related Literaturementioning

confidence: 99%

Linking Human Destruction of Nature to COVID-19 Increases Support for Wildlife Conservation Policies

Shreedhar

Mourato

2020

Environ Resource Econ

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“…Recent examples of experimental environmental research stem from Zelenski et al (2015) [17], Janpol and Dilts (2016) [18], Shreedhar and Mourato (2019) [19], and Jacobson et al (2019) [20]. Zelenski et al (2015) [17] conducted three in-lab randomized experiments showing students nature documentary films versus architectural videos.…”

Section: Introductionmentioning

confidence: 99%

“…The former also more often donated a one-dollar voucher to a "save the dolphins fund" than did the latter (95% versus 60%). Shreedhar and Mourato (2019) [19] investigate the effect of biodiversity videos on charitable giving. They designed different visual material (sequences of photos which were voiced over) containing either bats or lions or both, and information on the human cause of their endangerment.…”

Section: Introductionmentioning

confidence: 99%

Can Climate Skeptics Be Convinced? The Effect of Nature Videos on Environmental Concern

Franzén

Mäder

2020

Sustainability

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Much research has demonstrated that videos can function as primers or nudges that influence attitudes and behaviors. Studies to date suggest that this includes influence over individual pro-environmental attitudes. However, the existing evidence all stems from samples comprised of university students. In this paper, we describe the results of a randomized online experiment in a sample of 468 climate skeptics. We presented 3-min nature documentary videos that highlighted either the beauty of nature, the endangerment of nature by humans, or a mixture of both. The results suggest that the mixed stimulus video, which shows first the beauty of nature and then its endangerment by humans does indeed increase environmental concern by almost half a standard deviation. However, none of the video treatments increased donations to pro-environmental organizations. Still, the results suggest that nudging by video also works in samples of climate skeptics, which demonstrates the external validity of former findings.

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“…Menurut riset, diantara semua generasi, generasi milenial adalah generasi yang paling konsumtif (Sullivan dan Heitmeyer 2008). Namun, generasi ini memiliki kesadaran sosial yang tinggi (Sheahan 2005, Koczanski & Rosen, 2019. Mereka sangat terlibat di sosial media, sehingga sangat berpotensi mendukung aktivitas sosial (Paulin, Ferguson, Jost, Fallu, 2014).…”

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Pengaruh Daya Tarik Perasaan Bersalah Dalam Pesan Donasi Terhadap Perilaku Donasi Konsumen

Laksmidewi

Gunawan

2021

MIX

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Perilaku konsumen mendonasikan barang atau uang untuk amal saat ini telah banyak berubah. Perlu daya tarik kreatif dalam pesan donasi agar program amal lebih berhasil. Penelitian ini bertujuan untuk mengkaji apakah perasaan bersalah dalam pesan donasi dapat mempengaruhi intensi donasi konsumen. Penelitian dilakukan dengan metode eksperimen, dengan partisipan konsumen milenial muda. Hasil Studi 1 menunjukkan bahwa perasaan bersalah berpengaruh signifikan terhadap intensi berdonasi, dimediasi oleh perceived consumer effectiveness. Diterapkan pada pesan donasi, hasil Studi 2 memperlihatkan bahwa pesan donasi yang menggunakan daya tarik perasaan bersalah menimbulkan empati dan rasa tanggungjawab yang berpengaruh signifikan pada intensi berdonasi, dan dimediasi oleh perasaan bersalah.

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Experimental Evidence on the Impact of Biodiversity Conservation Videos on Charitable Donations

Cited by 41 publications

References 147 publications

Linking Human Destruction of Nature to COVID-19 Increases Support for Wildlife Conservation Policies

Linking Human Destruction of Nature to COVID-19 Increases Support for Wildlife Conservation Policies

Can Climate Skeptics Be Convinced? The Effect of Nature Videos on Environmental Concern

Pengaruh Daya Tarik Perasaan Bersalah Dalam Pesan Donasi Terhadap Perilaku Donasi Konsumen

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