Experimental and computational investigations have studied the heat transfer, friction factor, and enhancement of heat transfer in a horizontal tube equipped with rectangular cut ring inserts and different diameter ratios (D/d) and pitch-to-tube diameter ratios (p/d t ). In the present study, air having a Reynolds no. range of 6700-20,100 was used as a working fluid. Three diameter ratios (D/d) were considered experimentally and numerically as 1.2, 1.25, and 1.3, and the pitch-totube diameter ratio (p/d t ) was (1, 0.625, and 0.5). Air was forced as working fluid through the tube and a uniform heat flux of 2000, 3500, and 5000 W/m 2 was applied through the tube's exterior surface. On the basis of the turbulence model k-ɛ with various parameters, three-dimensional numerical simulations using the ANSYS Fluent software 17.2 were investigated. Under the same working conditions, the results manifested a higher heat transfer rate and friction factor as compared to the plain tube. The results evinced that the Nusselt number for a horizontal tube equipped with rectangular cut ring inserts having various pitch ratios and diameter ratios is discovered to be higher than that for the plain tube. With the increased ring spacing, the overall improvement in heat transfer occurred. And, with a rise in Re, the total