Experimental Research On The Colour Yellow Meanings In British And American Rock-Discourse

Dymova, Alyona V.; Kareva, Victoria Yu.

doi:10.15405/epsbs.2020.11.03.28

European Proceedings of Social and Behavioural Sciences

2020

DOI: 10.15405/epsbs.2020.11.03.28

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Experimental Research On The Colour Yellow Meanings In British And American Rock-Discourse

Alyona V. Dymova¹,

Victoria Yu. Kareva²

Abstract: This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

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2023

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Verbal Means of Implementing Communication Strategies in English-Language Outdoor Advertising

Пищерская¹

2023

Филология: Научные Исследования

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The analysis of advertising texts is an interdisciplinary problem studied at the junction of various fields of knowledge, the pragmalinguistic analysis of advertising, among other things, is based on its understanding in psychology, philosophy, marketing, etc. The object of research is the texts of English–language outdoor advertising. The subject of the study is the strategic features of outdoor advertising texts, the main verbal means of expressing communicative attitudes in them. The author examines in detail the main characteristics of the outdoor advertising text, which is creolized in its structure, that is, such a text where verbal and nonverbal components create a single semantic whole and contribute to achieving the goals of advertising impact. The main theories of creation and realization of the influencing potential of advertising texts are considered. The main conclusion of the study is the conditionality of the choice of linguistic and non-verbal means of communication in the advertising discourse, depending on the communicative attitudes, both explicit and hidden. The author's contribution is a description of the classification of general and particular communicative strategies and tactics of the outdoor advertising text, among which strategies of a cooperative and non-cooperative nature are highlighted. The description of strategies is carried out through the analysis of the main linguistic means of creating an influencing effect in an advertising appeal. The novelty and relevance of the study is due to the inclusion of non-verbal components in the semantic fabric of the text, and, consequently, the need to apply new approaches to the analysis of such texts.

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Verbal Means of Implementing Communication Strategies in English-Language Outdoor Advertising

Пищерская¹

2023

Филология: Научные Исследования

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Experimental Research On The Colour Yellow Meanings In British And American Rock-Discourse

Abstract: This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Cited by 1 publication

References 7 publications

Verbal Means of Implementing Communication Strategies in English-Language Outdoor Advertising

Verbal Means of Implementing Communication Strategies in English-Language Outdoor Advertising

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