Experimental Study of Aesthetic Evaluation to Multi-color Stimuli Using Semantic Differential Method

Abstract

This research aims to clarify the universal rules of the sense of beauty to multi-color stimuli by establishing a computational model specifying the relationships between the initial color information of multi-color stimuli and the aesthetic evaluation. In order to obtain the empirical data based on which the future computational system can be established, two psychological experiments have been conducted using Semantic Differential method. The design of the experiments is based on Leder's psychological model. In Experiment I, three factors, namely "Pleasure", "Activity" and "Potency", are extracted. The aesthetic evaluation values for every stimulus are defined as their factor scores (inverse) on Pleasure factor. In Experiment II, five factors, namely "Vividness", "Complexity", "Gentleness", "Strength" and "Wetness", are extracted. Each of them is regarded as corresponding to a simple visual feature.

Research on color optimization of tricolor product considering color harmony and users' emotion

“…Different from research on material tactile, it is difficult to divide color images into different cognitive levels, so the hierarchical relationships between the five perceptual features in this article cannot be accurately determined, resulting in the inaccuracy of the structure of the emotional evaluation model I. Apart from Fang's studies, there are few studies in the field of color design paying close attention to the hierarchical structure of perceptual features of emotional evaluation based on the human cognitive process, which causes the insufficiency of theoretical support to the first perspective of information processing as well as the inaccuracy of the emotional evaluation model I.…”

“…From a philosophical perspective, there are two sorts of sense of beauty, one deriving from the content of representative artworks, which is dominated by individual experience, such as cultural background and artistic education received, so it varies widely from person to person. The other resulting from the instinctive aesthetic evaluation responding to certain simple features of visual stimuli, such as figure, color, contrast, lightness, symmetry, and complexity, which has almost nothing to do with acquired knowledge and life experience, so it is universal across people to a great extent …”

“…The other resulting from the instinctive aesthetic evaluation responding to certain simple features of visual stimuli, such as figure, color, contrast, lightness, symmetry, and complexity, which has almost nothing to do with acquired knowledge and life experience, so it is universal across people to a great extent. 53 In the product design research, pairwise adjectives are often used to describe users' emotional dimensions in terms of ergonomic and psychological estimation. 54 This article aims to make a comparison between two perspectives of information processing of users' emotional evaluation whose difference is whether to stratify color images.…”

A computational model simulating the mental function of multicolor aesthetic evaluation

“…For a detailed description of the application of Leder's psychological model to the study of multicolor aesthetics, please refer to our previous article.…”

“…The adjective pair list we created in a previous pilot study was used in this experiment. This list contains 45 adjective pairs all concerning perceptual aspects of multicolor stimuli.…”