Detailed experimental analysis of photon echo polarization in a longitudinal magnetic field is performed for the first time at the simplest quantum transition J = 1 ↔ J = 0 for which the non-Faraday rotation of photon echo polarization plane was predicted. The echo was generated at the intercombination transition (6s6p) 3 P1 → (6s 2 ) 1 S0 of 174 Yb by two resonant laser pulses of linear (parallel or mutually orthogonal) polarization, and the angled echo optical scheme was applied for the detection. At the magnetic field strength B ≤ 5 G the photon echo has polarization very close to linear one; its polarization plane rotates around magnetic field vector, and photon echo polarization components and integral echo power oscillate versus B from its maximum value to zero, in agreement with theory. At a stronger magnetic field B ∼ 40 G photon echo power oscillations disappear, no preferable orientation of polarization vector is observed; the fluctuations of exciting radiation spectrum are supposed to be responsible for this "non-polarized" echo. Photon echo and its numerous modifications are known for their capabilities to store and to reproduce the optical information [1,2] in the analogous or in the digital form. The present growing interest to this phenomenon is due to the principal ability of photon echo to reproduce a quantum state of light, in particular a single-photon wavepacket [3], which is very important for the quantum computer modelling on the base of entangled states of photons polarizations. In this respect, the research of photon echo polarization acquires new sounding.Present work is performed in the search of nonFaraday rotation of photon echo polarization in the presence of a longitudinal magnetic field. The simplest type of optical transition for which this effect exists (and for which it was predicted firstly [4]) corresponds to the angular mo-Yb satisfies ideally this condition (no superfine structure due to zero nuclear spin); in addition, it is in resonance with Rhodamine 110 dye laser radiation at 555.56 nm, and a number of modern research is made in ytterbium vapor [5,6].Theoretical analysis of photon echo polarization rotation in magnetic field [7,8] predicts the oscillations of the integral echo power versus field strength for any angular momenta and for any type of spectral transition. However, the total photon echo power oscillations of highest contrast, from maximum to zero, are predicted for J = 1 ↔ J = 0 transition exclusively. According to analytical calculations [8], which were performed for an arbitrary area of exciting pulses (this is very important because of possi-