Ecological innovation is the adoption of behaviours that allow individuals in a population to exploit newly available, previously unused, or familiar resources in a new way. Innovative behaviours have often been considered the stuff of anecdotes and short communications in natural history oriented journals. Still, in recent decades, innovative behaviour has attracted the attention of researchers investigating very different questions aimed at diverse levels of biological organization. Psychologists and ethologists have been fascinated by the origins of innovation and creativity that might result from play behaviours (Bekoff and Byers, 1998); behavioural ecologists have been documenting the way that innovative behaviours might arise and spread within social groups and through populations (Fisher and Hinde, 1949;Kummer and Goodall, 1985; Fragaszy and Visalberghi, 1990); and ecologists have been investigating how different levels of ecological flexibility develop and the implications this has for different life history strategies of related species (Morse, 1980) and their ability to colonize new places (Sol ef ol, 2002). However, innovative behaviours have arguably gained greatest theoretical importance when related to the role they might play in rapid macroevolutionary changes. It has been suggested that behavioural innovations that spread through populations and change the way that animals interact with their environment can eventually lead to new morphological and physiological adaptations (Mayr, 1963).The idea that the development and spread of innovative behaviour may play a critical role in the propensity towards macroevolutionary shifts is an old one. Over 100 years ago, Lloyd Morgan (1886) argued that behavioural plasticity paved the way to major genetically based adaptations to new environments. The importance of ecological innovation in driving morphological evolution gained centre stage upon the publication of a paper by Wyles gf al (1983). Wyles ef af. hypothesized that the rapid morphological evolution of birds and mammals was facilitated by the spread of new behaviours. By this hypothesis, the propensity to engage in new behaviours and the speed at which they are socially .transmitted are key 176 ANIMAL INNOVATION factors leading to morphological change in vertebrates. This line of thinking leads to the concept of innovation-prone taxa. These taxa are bestowed with qualities that either increase the occurrence of innovative behaviour in individuals, lead individuals to replicate these behaviours within their own repertoire, or speed up or render more reliable the transmission of these behaviours between individuals and groups of individuals.How do we study innovation?Although the importance of innovative behaviour has long been recognized, the means to subject innovation to scientinc study has proven elusive. Innovative behaviours have proven to be dimcult to study within the traditional experimental paradigm of comparative psychology. Successful innovations, almost by definition, are rare events that...