In democratic settings, public administration cannot operate in an organizational vacuum. This is because government agencies both make and administer public policies in a richly textured political environment comprised of diverse audiences, including elected officials, clientele groups, the media, policy experts, and ordinary citizens. Naturally, public administrators confront three primary challenges that are fundamental to governance: (1) how to maintain broad-based support for an agency and its activities, (2) how to steer a vessel amid 1 Parts of this paper were originally presented by the first author as the Herbert Simon Award Lecture at the 2011 annual meetings of the Midwest Political Science Association. For comments and discussions we thank Rick Hall, Tom Hammond, Susan Moffitt, and Mike Ting. We also acknowledge our various collaborators on our respective research projects analyzing how organizational reputations affect administrative governance who have not only enriched our work, but also has made it a lot more fun to be an academic: