2010
DOI: 10.1108/02652321011018305
|View full text |Cite
|
Sign up to set email alerts
|

Explaining customer satisfaction with complaint handling

Abstract: Purpose -Due to the importance of understanding what circumstances make customer recovery programmes successful, this paper aims to study the effects of different cognitive evaluations (disconfirmation of expectations and perceived justice) and affective responses (positive and negative emotions) on satisfaction with complaint handling. Design/methodology/approach -The sample used in this study consists of 679 subjects who, over the last six months, had experienced service failures and had afterwards complaine… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

2
63
0
4

Year Published

2012
2012
2024
2024

Publication Types

Select...
8
1
1

Relationship

0
10

Authors

Journals

citations
Cited by 60 publications
(69 citation statements)
references
References 70 publications
2
63
0
4
Order By: Relevance
“…Although a service failure has the potential to destroy customers' loyalty, the successful implementation of service recovery strategies may prevent the defection of customers who experience a service failure. Consequently, it is important to understand what factors make customer recovery programs successful (Varela-Neira et al, 2010).…”
Section: Organizational Effectivenessmentioning
confidence: 99%
“…Although a service failure has the potential to destroy customers' loyalty, the successful implementation of service recovery strategies may prevent the defection of customers who experience a service failure. Consequently, it is important to understand what factors make customer recovery programs successful (Varela-Neira et al, 2010).…”
Section: Organizational Effectivenessmentioning
confidence: 99%
“…Loyalty behaviors show an increase in number of purchases, an increase in number of customers and lower price sensitivity (Varela-Neira, Vazquez-Casielles & Iglesias, 2010). Loyal customers guarantee a reduction in marketing costs for long periods of time.…”
Section: Customer Loyaltymentioning
confidence: 99%
“…Likewise, loyal customers exhibit increased repurchase intentions, a decrease in price sensitivity, and positive word of mouth communications (Varela-Neira et al, 2010). It is therefore more economical to serve current customers (Tepeci, 1999).…”
Section: Introductionmentioning
confidence: 99%