This study examined mechanisms that influence romance fraud perpetrators' public display of affluence, an aspect of romance fraud research that has received little attention in the literature. The study collected data through semi‐structured interviews with eight offenders from two Ghanaian cybercrime hotbeds and three law enforcement officials, using a qualitative research approach based on the critical realist paradigm. Data analysis was performed using thematic analysis, which revealed that the social environment, peer influence, links with high‐net‐worth individuals (upper structure clientelism), the involvement of social media and collaboration with some corrupt state officials all had a substantial influence on cybercriminals' public display of wealth. Furthermore, upper structure clientelism shows systemic flaws in financial institutions that must be addressed in order to reduce online romance fraud. The significance of social media in fostering public displays of wealth emphasises the importance of education and awareness initiatives as preventative measures. To effectively prevent online romance fraud, law enforcement should prioritise interagency cooperation and transparency among governmental institutions.