A survey of public opinion on archaeological heritage in British Columbia, Canada, focused on five main areas: knowledge of archaeology, interest and participation in archaeology, the role of archaeology in modern society, awareness and support of heritage conservation initiatives, and Aboriginal stewardship of the archaeological record. Public opinion data collected from a random sample of 963 residents of the greater Vancouver metropolitan area indicate a high level of interest and support for archaeology and heritage conservation, but also a high level of misunderstanding about the archaeological record and current legislative measures to protect it. In contrast to recent changes in legislation and initiations within the discipline, public attitude towards Aboriginal stewardship of archaeological resources is generally negative. Education, age, and gender are significant factors affecting differences in opinion.