“…Although researchers have examined knowledge sharing in organizations and its impact on individual and organizational performance (Alavi & Leidner, 2001;Fugate, Stank, & Mentzer, 2009;Kankanhalli, Tan, & Wei, 2005;Liao, Fei, & Chen, 2007;Widén-Wulff & Ginman, 2004), few have studied it in the context of ESM. Several researchers have also studied knowledge sharing with customers in an online environment such as e-commerce (Nah, Siau, Tian, & Ling, 2002;Nah, Siau, & Tian, 2005).…”