“…Individuals likely process the Jenner story through various predispositions and biases. Research shows that influences on American attitudes toward transgender rights include: affect toward transgender persons, authoritarianism, disgust sensitivity, core values, gender conformity, identity priming and gender roles, contact with gays and lesbians, elite cues, need for closure, and predictable demographic correlates (Flores, 2015; Flores et al, 2018; Haider-Markel et al, 2017; Harrison & Michelson, 2019; Jones & Brewer, 2018; Jones et al, 2018; Miller et al, 2017; Norton & Herek, 2013; Tadlock et al, 2017). Although any of these could affect engagement with the Jenner story, our focus is on negative bias toward transgender persons, termed “transphobia.”…”