Explaining the Factors Influencing Consumer Perception, Adoption Readiness, and Perceived Usefulness toward Digital Transactions: Online Retailing Experience of Millennials in India

Abstract

The present study intends to identify and evaluate the factors affecting the perception and readiness of young online shoppers regarding digital transactions. Thirty variables were identified through systematic literature review that can influence consumers’ perception of digital transactions. Data were collected from 525 millennials from north India. After performing factor analysis, five broad factors were identified namely (a) personal characteristics and incentives, (b) knowledge technical capability, (c) perceived usefulness, (d) sense of security, and (e) transaction risk, which affect the perception and intention as well as adaption of young consumers regarding the digital transactions. Using regression analysis, factors affecting consumer’s perception and readiness regarding digital transactions are modeled out. The study also examines the influence on intention to adopt digital transactions and the actual adaption of digital transactions. Further, the study concludes that consumer intention to make digital transactions mediates the relationship between factors of digital transactions and digital transaction adaption behavior.

Impact of sustainable supply chain management on performance of SMEs amidst COVID-19 pandemic: an Indian perspective

“…Few adoptive measures strategic planning, innovations in SMEs to counter the pandemic situations successfully and to achieve reasonable sustainability (Shanker et al, 2021;Sharma and Joshi, 2020). Attaining incremental innovation in existing supply chains for long-term growth and sustainability considering the post-pandemic situation shall provide SMEs various abilities including visibility, transparency, network abilities, and creation of trust among parties, through co-creation, process integration (Joshi and Sharma, 2021;. SMEs requires suitable support and guidance by researchers, professional, and practitioners in the manufacturing and distribution, in the direction of developing strategic roadmaps for survivability and sustainability amidst the COVID-19 pandemic.…”

“…It is the competency of the firm to react to the market dynamic shifts with a focus on sustainable growth (Bharadwaj and Dong, 2014). Amidst COVID-19 most small firms are inclined towards understanding their sustainable capability and formulating sustainable policy and assessing their impact during normal and time disruptions (Juergensen et al, 2020;Joshi and Sharma, 2021;Lu, et al, 2021)…”

“…The innovation capability as a dynamic capability helps a company to take transformative actions and prepares firms to adjust to the changing conditions (Teece, 2017) quickly and flexibly. The innovative capabilities for a sustainable supply chain can be enhanced through innovative ways of financing, digital and technology adoption, and enhanced customer experience (Joshi et al, 2021).…”

“…In both developing and developed countries, Lockdown virtually creates temporary shutdowns of most of the industries; obtaining sustainability is not only a course of action to achieve cost reduction, to survive amidst COVID-19, and to gain subsequent profits. In addition, it becomes a source of long-lasting profitability due to the value maximisation of stakeholders (Gregurec et al, 2021;Handfield et al, 2020;Joshi et al, , 2021. Thus, Sustainable Supply Chain Management practices amidst COVID-19 need to be more comprehensively based on environmental and societal aspects along with economic indicators to facilitate sustainable development (Haneberg, 2021;Hazen et al, 2015;Hong et al, 2018;Joshi et al, 2020;Kumar et al, 2020).…”

Assessing Effectiveness of Humanitarian Activities against COVID-19 Disruption: The Role of Blockchain-Enabled Digital Humanitarian Network (BT-DHN)

“…Figure 1 illustrates the conceptual framework on critical factors of HAs influencing operational effectiveness of HOs. These HAs improved resilience through vertical and horizontal coordination among the actors [46][47][48][49]. In the light of blockchain technology, the effectiveness of HSC results in a smooth flow of suppliers, information, and resources to the beneficiaries and can be measured in terms of response time by using the common elements of supply chain philosophy: "delivery of the right goods, at the right time, to the right place, and to the right set of people" [50].…”