Explicating multitasking with computers: Gratifications and situations

Media multitasking and well-being of university students

“…Based on motivational research on media use and media multitasking behaviors (David et al, 2014;Hwang et al, 2014;Zhang & Zhang, 2012), we examined three types of motivations: social, cognitive, and entertainment. We also considered synchronous and asynchronous communication, an important distinction that has been identified in the literature (Walther, 1996;Wang et al, 2015).…”

“…There is growing evidence that different goals motivate different media multitasking behaviors, which have different impacts on gratifying these goals (Hwang, Kim, & Jeong, 2014;Zhang & Zhang, 2012). Furthermore, based on the psychological literature, eleven cognitive dimensions of media multitasking behaviors (e.g., relevance of the tasks, modalities of the tasks, behavioral responses required by the tasks) have been identified as making some media multitasking behaviors more resource intensive than others and, thus, impacting behavioral outcomes and choices differently (Wang, Irwin, Cooper, & Srivastava, 2015).…”

Multitasking on a Single Device: Arousal and the Frequency, Anticipation, and Prediction of Switching Between Media Content on a Computer

“…As noted in Table , these studies draw on a variety of theoretical approaches. Though some have used traditional communication theories such as uses & gratifications (Wang & Tchernev, ; Zhang & Zhang, ) and elaboration likelihood (Voorveld, ), the most commonly used theoretical framework in this new research has been motivated cognition, based on limited capacity models of attention (Lang, ). A motivated cognition viewpoint highlights content and structural features of media that activate human motivational systems.…”

Using disruptive technologies to make digital connections: stories of media use and digital literacy in secondary classrooms

“…It was also understood that media use was just one way of meeting a person's psychological and social needs (Katz et al, 1974). Current research into this theory analyzes how internet (Zhang & Zhang, 2012), social media (Chen, 2011;Quan-Haase & Young, 2010), and mobile device users (Grant & O'Donohoe, 2007;Le Ferle & Edwards, 2009) sort through the abundance of available applications and how these choices compete for our attention. Within youth culture, researchers have focused on how social media fulfills teenagers' needs to socialize, form, and maintain relationships with others, seek out information, be entertained, escape from everyday life, and create new identities (Dunne et al, 2010;Park et al, 2009).…”