Exploding the Myth of the Symmetrical/Asymmetrical Dichotomy: Public Relations Models in the New South Africa

Holtzhausen, Derina; Petersen, Barbara K.; Tindall, Natalie T. J.

doi:10.1207/s1532754xjprr1504_02

Cited by 70 publications

(48 citation statements)

References 16 publications

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“…The few African cultures that have been studied in connection with public relations are South Africa (Holtzhausen, Petersen, & Tindall, 2003), Nigeria (Molleda & Alhassan, 2006), and Ghana (Wu & Baah-Boakye, 2009). In spite of the high number of multinational companies operating in Kenya, there has been no study of public relations in Kenya and the impact that the local culture has on the practice.…”

Section: Introductionmentioning

confidence: 99%

Public relations in Kenya: An exploration of models and cultural influences

Kiambi

Nadler

2012

Public Relations Review

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This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede's cultural value of femininity points to the practitioners' strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.

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Section: Introductionmentioning

confidence: 99%

Public relations in Kenya: An exploration of models and cultural influences

Kiambi

Nadler

2012

Public Relations Review

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“…On the other hand, in trying to capture what is not clearly represented in the model which is also present in African PR practice, (Holtzhausen, Petersen, & Tindall, 2003), included African Dialogic Model; which is based on two-way African Dialogue using oral medium is also added to be the fifth dimension. Whereas, Grunig, Grunig, Sriramesh, Huang, and Lyra (1995); in their work on India, Taiwan and Greece, (Kiambi & Nadler, 2012) in Kenya and Wu and Baah-Boakye (2009) have also discussed the presence of Personal Influence Model, in these developing nations.…”

Section: Operationalizing Pr Self-efficacymentioning

confidence: 99%

“…Each dimension has four items. Similarly, Holtzhausen et al (2003) four items for personal influence model were also adopted. For personal Influence model, four items were developed by panel of expert that conducted this study after intensive literature search.…”

Section: Designing the Questionnairementioning

confidence: 99%

Developing & Validating a Measure for PR Professionals’ Self-efficacy

Gusau¹,

Abdullah²,

Tamam³

et al. 2017

ASS

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For the past three decades self-efficacy studies have been conducted in social science and other fields of academic endeavor. However, sufficient evidence has clearly shown that this research interest seems to neglect Public Relations (i.e. PR) discipline as there are hardly traceable works connected to this important field of study. This work therefore, represents an attempt to develop PR professionals' self-efficacy scale to measure the ability of PR professionals in carrying out their duties. Exploratory factor analysis was conducted with PR experts and the result has shown a required factor loading for 23 out of total 24 items. Equally, the six operationalized dimensions were all consistent when confirmatory factor analysis was conducted. Similarly, discriminant and convergent validity tests which guarantees the instrument as valid for measuring Public Relations practitioners' self-efficacy were also found to be fit.

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“…In addition, the aforementioned influence factors on PR practices are said to be plausible, but not derived from theory, and partly even contradictory to social theory (Klare, 2010, p. 17). Other researchers criticize the Excellence-in-Global-PR-Theory's strong normative character leaving too little room for cultural differences beyond the Western world which still need to be considered in international communication (Bardhan, 2003;Holtzhausen, Petersen, & Tindall, 2003). Kent and Taylor (2007) point out that the theory's general variables offer good opportunities to describe the general conditions of international PR.…”

Section: Excellence-in-global-public-relations-theorymentioning

confidence: 99%