Taking into account the global competitiveness, innovation has become a challenge for organizations. Idea management is an integral part of the innovation process and it is presented as an essential factor for achieving success. Due to the volume and sudden peaks in submissions of ideas, the appropriate analysis and the allocation of resources for investment are important issues to be addressed. The objective of this paper is to present a model for the management of ideas based on ontology and cluster analysis in order to maximize resources for investment in ideas. Aiming to demonstrate the viability of the model we elaborated a dataset composed of fifty-five ideas collected from the Starbucks® site. These ideas were then stored in a domain ontology used as subsidies for the cluster analysis and the construction of a knowledge base. As a result, we identified similar groups of ideas that promote a greater potential for observation and may indicate patterns and trends to assist in decision-making.
Key-words: Innovation Management. Idea Management. Ontology. Cluster Analysis. MARINA CARRADORE SÉRGIO, ALEXANDRE LEOPOLDO GONÇALVES E JOÃO ARTUR DE SOUZA FUTURE STUDIES RESEARCH JOURNAL ISSN 2175-5825 SÃO PAULO, V.7, N.2, P. 95 -118, JUL/DEZ. 2015 UM MODELO PARA AUXILIAR NA TOMADA DE DECISÃO NO DOMÍNIO DE GESTÃO DE IDEIAS FUTURE STUDIES RESEARCH JOURNAL ISSN 2175-5825 SÃO PAULO, V.7, N.2, P. 95 -118, JUL/DEZ. 2015