2024
DOI: 10.22202/mamangan.v13i1.8067
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Exploration of Co-Creation Strategy: On the “Collaboration for Innovation” Program in the Digital Era

Ida Ayu Parwati,
Ida Ayu Oka Martini

Abstract: This research seeks to understand the exploration of co-creation strategies in the collaborative strategy program for innovation in the digital era at Bank OCBC through a qualitative descriptive approach. Study data was collected through documentation, observation, and conducting in-depth interviews directly with 4 informants. The data was then analyzed using a triangulation approach, both sources and techniques, which were guided by the theory of Miles et al. The findings indicate that marketing strategies in… Show more

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