Exploration of the Deep Impact of Digital Platforms on Innovation and Entrepreneurship Activities of Entrepreneurs under the Information Management Framework

Abstract

With the rapid development of information technology, digital platforms (DPs) have emerged as an indispensable aspect of the entrepreneurial landscape, which has a profound impact on entrepreneurial innovation and practice. However, there remains a gap in understanding the specific ways in which DPs influence the entrepreneurial process. Therefore, within the framework of information management theory, this study aims to deepen the understanding of how DPs foster entrepreneurial innovation and enhance entrepreneurial effectiveness, thereby enhancing the overall efficiency of DPs. Firstly, the concept of information management in contemporary social enterprise management is thoroughly examined and reviewed to establish a robust theoretical foundation for further research. Secondly, the conceptual framework and core elements of DPs are extensively discussed, elucidating their role and function in the entrepreneurial process. On this basis, a theoretical model illustrating the impact of DPs on entrepreneurial innovation and activities is formulated, along with six specific research hypotheses. These hypotheses encompass the effects of DPs on entrepreneur behavior, enterprise development, and the platform–entrepreneur relationship. To verify the validity of these hypotheses, a questionnaire survey involving 398 entrepreneurs is conducted to facilitate in-depth communication. Simultaneously, the various attributes of entrepreneurs are categorized, and the resulting classifications are thoroughly analyzed and evaluated. The results show that the DP plays a positive role in promoting the development of platform enterprises, improving intrapreneurship activities, and enhancing the ability of intrapreneurship. In addition, DPs can effectively regulate the relationship between platform enterprises and entrepreneurs and promote the self-development of entrepreneurs. Furthermore, the entrepreneurial growth process has positively influenced platform enterprises. This finding strongly supports the practical application of DPs and provides valuable guidance for entrepreneurs to leverage them effectively in fostering innovation and entrepreneurial activities in the digital era. Meanwhile, this offers crucial insights for platform enterprises on enhancing their service offerings to entrepreneurs and fostering the sustainable development of the entrepreneurial ecosystem. In summary, through rigorous theoretical discourse and empirical analysis, this study emphasizes the significant role of DPs in the entrepreneurial journey, providing robust backing for their continued advancement and utilization in the entrepreneurial realm.