Exploration of the Dimensionality of the Consumer Ethnocentric Tendencies Scale in Mozambique

John, Anna; Brady, Malcolm

doi:10.1080/15228916.2011.555275

Cited by 18 publications

(11 citation statements)

References 24 publications

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“…Despite marketers’ increased interest in understanding the factors that influence consumers’ evaluations of foreign vs domestic products, little research has been done to investigate the judgements and product perceptions of consumers in developing countries compared to those in industrialised countries (Kaynak and Kara, 2002). Other researchers (John and Brady, 2011; Wanninayake, 2013) concur that consumer buying intentions should be examined more thoroughly in developing countries to address the gap in the international marketing literature.…”

Section: An Overview Of Consumer Ethnocentrismmentioning

confidence: 99%

Antecedents and consequences of consumer ethnocentrism: evidence from South Africa

Pentz

Terblanché

Boshoff

2017

Int Journal of Emerging Mkts

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Purpose Despite today’s globalised business world, there is a dearth of knowledge on the influence of consumer ethnocentrism on the purchasing behaviour of consumers in developing countries. The purpose of this paper is to investigate consumer ethnocentrism, its antecedents and consequences in a developing country (South Africa) and makes recommendations to firms wishing to do business in South Africa. Design/methodology/approach The study was conducted among a national sample of South African respondents using a structured questionnaire. The study is unique in that two samples were used, a sample of white and a sample of black respondents. By using two ethnically diverse samples, it was possible to investigate whether there are similarities and/or differences in terms of consumer ethnocentrism, its antecedents and consequences among two major ethnic groups in South Africa. Findings The findings suggest that the antecedents of cultural openness, patriotism, individualism and a history of oppression influence consumer ethnocentrism among both black and white South Africans. It was further established that the antecedent nationalism exerts an influence on consumer ethnocentrism among white South African consumers, but not among black South African consumers. Practical implications The results of the study are of value for South African firms as well as those further afield, when developing marketing strategies for the diverse consumer market in South Africa. Originality/value This study adds to the existing body of knowledge on consumer ethnocentrism in an emerging market, and more specifically, among different ethnic groups in the same country.

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Section: An Overview Of Consumer Ethnocentrismmentioning

confidence: 99%

Antecedents and consequences of consumer ethnocentrism: evidence from South Africa

Pentz

Terblanché

Boshoff

2017

Int Journal of Emerging Mkts

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“…Available studies have been majorly in Southern Africa. Several studies have been done to assess the perception of Mozambicans on products made in South Africa (John & Brady, 2011a;John & Brady, 2011b). Makanyeza and du Toit (2016) studied perceptions of Zimbambeans on pourltyr products from South Africa.…”

Section: Introductionmentioning

confidence: 99%

Consumer Perception: Animosity, Ethnocentrism and Willingness to Buy Chinese Products

Kiriri

2019

European Journal of Marketing and Economics

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Global developments have seen the rapid growth of international marketing due to trade liberalization and a reduction in barriers to global trade. This has resulted in opening up of new markets and availability of foreign products in domestic markets. China has taken a leading role in global trade due to its low levels of production costs and technological advancements. Chinese electronic products can now be found most parts of the world. This study attempted at determining the attitudes of consumers towards made in China products. It was guided by the concepts of consumer ethnocentrism and consumer animosity and how these influenced the willingness to buy Chinese electronic products. A sample size of 385 was chosen with 319 participating. Data was collected through a questionnaire adopted and modified from a study by Quang, DinhChien and Long (2017) in Vietnam. Factor analysis, confirmatory factor analysis (CFA) and structural equation modelling (SEM) techniques were used in the analysis. From the findings, it was evident that amongst the Kenyans, consumer ethnocentrism influences the level of consumer animosity. In instances where consumer animosity existed, it did not have an impact on product judgments. Though the respondents had expressed some level of animosity towards China, the same did not have a negative impact on product judgments. In terms of consumer ethnocentrism, the respondents indicated that it had a negative impact on product judgments, an indication that a high level of ethnocentrism will lead to unfavourable attitudes towards a product from a foreign country.

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“…Among the handful of mainline studies, Bevan-Dye, Garnett, and de Klerk (2012) found stronger consumer ethnocentric tendencies among black consumers in South Africa; Pentz, Terblanche, and Boshoff (2014) reported that black South Africans had higher levels of consumer ethnocentrism than whites; and Lysonski and Durvasula (2013) found higher ethnocentric feelings than they expected in their sample of educated young Nigerians in Lagos, and attributed them to the respondents' ideological, nationalistic, and socio-economic conditions. However, the consensus across the majority of studies is that consumer ethnocentrism in Africa is moderate at the most, as Haefner, Rosenbloom, and Haefner (2012) found in South Africa, Hamelin, Ellouzi, and Canterbury (2011) in Morocco, John and Brady (2011) in Mozambique, and Saffu and Walker (2006) in Ghana -or may even take its "reverse" form, as mentioned above. Interestingly, two studies in Nigeria were rather more vocal, or even perhaps "nationalist", in decrying their findings of a consumer preference for foreign-made goods: Okechuku and Onyemah (1999) called it an "obsession", while Okpara and Anyanwu (2011) coined for it the term "Consumption Complex Syndrome".…”

Section: African Place Imagesmentioning

confidence: 90%

Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research

Papadopoulos

Hamzaoui-Essoussi

2015

Africa Journal of Management

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This paper examines nation branding in Africa, based on a comprehensive and integrative review of past research. This considers, among others, current place images on the continent in the context of traditional views, which see it as a poor and underdeveloped region, versus the newer perspective of an evolving "African Renaissance"; efforts at systematic place marketing in sectors including tourism, foreign investment, natural resource and manufactured exports, and higher education; the absence of intra-African research on place image effects; reverse ethnocentrism, or the generally positive view of African consumers about products originating from more developed countries outside the continent; and the "continent effect", which may affect individual countries' efforts to establish their own identities. Information and insights from this review are synthesized to highlight implications and potential directions for future research and policy, on both specific thematic areas as well as overarching research topics that affect all aspects of African images and nation branding.

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Exploration of the Dimensionality of the Consumer Ethnocentric Tendencies Scale in Mozambique

Cited by 18 publications

References 24 publications

Antecedents and consequences of consumer ethnocentrism: evidence from South Africa

Antecedents and consequences of consumer ethnocentrism: evidence from South Africa

Consumer Perception: Animosity, Ethnocentrism and Willingness to Buy Chinese Products

Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research

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