Exploratory Study of Student Entrepreneurial Interest in the Digital Era

Abstract

This study aims to describe the entrepreneurial interest of UNP students from various departments and study programs. This research is an exploratory research which functions to find the initial data of a research object so that a general description can be obtained which will be used as a guide in further research. The research method used is a descriptive survey. The population in this study were all UNP students in 2018-2019. The sampling method used was purposive sampling of 190 students. The results showed that students have a great interest in becoming entrepreneurs, especially in the digital era. The factors that encourage interest in entrepreneurship include self, family, the demands of the times and education. Meanwhile, more than 50% of the inhibiting factors felt by students when they became entrepreneurs stated that lack of capital and education as the main obstacles. Based on the results of this study, it can be concluded that whatever the background of the student's expertise, the desire to become entrepreneurial and successful is very high. Therefore, it is hoped that through entrepreneurship education and the provision of business development facilities, it can help students succeed in entrepreneurship.