“…These guides, made up of coaches and psychologists in particular, favor psychological assistance, which has the advantage of encouraging the creator to bring out and evaluate, through introspection, the capacities and knowledge that he or she lacks, as postulated by the BEM theory of self-perception (1967). Furthermore, these coaches will help the potential entrepreneur to move from a problem-solving perspective to one of problematization and meaning-making, facilitated by a greater and more stable self-confidence (Bramwell and al., 2019;Tremblay and al., 2022;Cevik Onar and al., 2017). Indeed, the individual no longer expects generic solutions to emerging and novel problems that mark his or her journey; he or she will seek to understand and develop his or her own solutions (Audet and Couteret, 2005;Qureshi and Mian, 2018;Toutain and al., 2020;Fortunato and Clevenger, 2022).…”