Studies in Computational Intelligence
 2021
DOI: 10.1007/978-3-030-73057-4_31
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Exploring a Broadband Marketing Strategy to Build Customers’ Relationship Management: Buzz Marketing Perspective. A Case Study of Virgin Broadband in Stafford-Shire University

Hyder Kamran
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Mudassar Mahmood
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,
Sherine Badawi
3
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