“…SI is considered as a "multi-dimensional phenomenon" (Carlborg et al 2014;Janssen & den Hertog, 2016) that can express itself as a "new service concept, new customer interaction, new value system/business partners, new revenue model, new organisational or technological service delivery system" (den Hertog et al, 2010, p. 19). Thus, it is concerned with the implementation of several types of innovations in organisational processes, activities and routines, which affect the design, development and delivery of new service offerings, as solutions or experiences (den Hertog et al, 2010;Janssen et al, 2015). As discussed earlier, SI research has not yet developed a strong focus on sustainability, but the emerging "synthesis" approach implies that service innovation has a much broader application than service companies alone (Coombs & Miles, 2000;Gallouj & Savona, 2010).…”