“…Previous researchers have examined big data analytics and knowledge management in studies assessing how organizations effectively use such capabilities to develop innovation activities and improve business performance, mostly as separate investigations (J. Abbas & Sağsan, 2019; Benabdellah et al, 2021; Singh & El‐Kassar, 2019; Yaoteng & Xin, 2021). However, despite substantial discussion within manufacturing communities about these topics (Castellano et al, 2022; Del Río Castro et al, 2021), there has been limited research examining the relationship between GKA and GKM and considering the impact of GKA and GKM on GTI and CEP in the context of a single framework (Biscotti et al, 2018; J. Wang et al, 2020). The paucity of past studies in this domain also underscores the need for a more in‐depth examination of whether or how other situational factors, such as resource commitment (RC) by senior management, affect the aforementioned interactions (Joshi & Dhar, 2020; Konadu et al, 2020).…”