Exploring antecedents of responsible consumption using structural equation modeling

Abstract

The perennial use of resources due to excess consumption has endangered the environment and is a grave concern for all of us. The current rate of resource consumption may deprive the future generation from the resources that we have been enjoying. The conservation of these resources for long requires judicious and rational consumption practices from consumers. Therefore, responsible consumption is need of hour to further prevent environmental degradation and resources depletion. This paper aims to explore the antecedents of responsible consumption. A theoretical model was developed to explain and empirically verify the antecedents of responsible consumption. Four antecedents namely environmental education, perception of fair trade, taxation and neuroticism have been taken as exogenous variables. The model was tested and statistically validated using structural equation modeling relying on data collected through 300 respondents. The environmental education has emerged as the most important antecedent of responsible consumption followed by taxation, perception of fair trade and neuroticism respectively. The finding of the study would contribute towards enhancing responsible and judicious use of resources, thereby, reducing consumption and improving environment.

Addressing Grand Challenges Through Different Forms of Organizing: A Literature Review

“…Starting as a protest culture, first, rudimentary movements sense a societal or environmental problem that has not been (or inadequately) addressed by institutionalized structures such as the early fair trade movement (Kumar & Chamola, 2019). No contribution could have been expected to direct the problem except for aiming criticism -which is not necessarily constructive -at the lack of properly addressing the problem.…”

“…King (2004) analyzes sustainable city development in Albuquerque, USA, emphasizing the leadership role of neighborhood associations, which are a type of grassroots associations/movements in urban decision-making, bridging community members, and providing citizen input. Kumar and Chamola (2019) depict a developed social movement that has evolved into a fair trade organization (FTO), establishing new governance mechanisms in many food industries (e.g., the case of Dehradun, India) and examining production and consumption behavior. While the neighborhood associations remain a social movement, the grassroots fair trade movements do not (Kumar & Chamola, 2019).…”

“…Kumar and Chamola (2019) depict a developed social movement that has evolved into a fair trade organization (FTO), establishing new governance mechanisms in many food industries (e.g., the case of Dehradun, India) and examining production and consumption behavior. While the neighborhood associations remain a social movement, the grassroots fair trade movements do not (Kumar & Chamola, 2019).…”

Organizing for Societal Grand Challenges

“…Empirical Studies King (2004) analyzes sustainable city development in Albuquerque, USA, emphasizing the leadership role of neighborhood associations, which are a type of grassroots associations/movements in urban decision-making, bridging community members, and providing citizen input. Kumar and Chamola (2019) depict a developed social movement that has evolved into a fair trade organization (FTO), establishing new governance mechanisms in many food industries (e.g., the case of Dehradun, India) and examining production and consumption behavior. While the neighborhood associations remain a social movement, the grassroots fair trade movements do not (Kumar & Chamola, 2019).…”

Social campaigns to encourage responsible fashion consumption: qualitative study with university students

“…While there is no single reason for consumption, aspects such as needs, gratification, hedonism, and desire are the driving forces behind it. In societies such as today's, it has also become a symbol of prestige and social acceptance (Jain & Chamola, 2019). However, consumption, as developed and grown in the 20 th and 21 st centuries, has a bearing on the global environmental crisis, both in terms of resource exploitation and the social inequalities it engenders (Piñeiro et al, 2014).…”