Exploring attitude-behaviour inconsistencies in organic food consumption during the COVID-19 pandemic in the Klang Valley, Malaysia

Cheah, Wai Kuan Alice; Aigbogun, Osaro

doi:10.1016/j.clrc.2022.100077

Cited by 7 publications

(11 citation statements)

References 68 publications

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“…Therefore, if a consumer is more concerned about environmental issues, consumer will show stronger intention to purchase sustainable organic food compared to consumers with lower environmental concern. These results are consistent with previous studies on sustainable organic food (Cheah & Aigbogun, 2022;Curvelo et al, 2019b;Gundala et al, 2022;S. Han & Lee, 2022;Lamonaca et al, 2022;Paul & Rana, 2012).…”

Section: Discussionsupporting

confidence: 93%

“…Hypothesis testing results also indicate that perceived value positively influences purchase intention on sustainable organic food context, high levels of consumers' perceived value increased intention to purchase organic foods. These results are coherence with previous studies on sustainable organic food (Cheah & Aigbogun, 2022;Curvelo et al, 2019b;Lamonaca et al, 2022;Paul & Rana, 2012) Finally, this study investigated the effect of direct and indirect product familiarity on purchase intention for sustainable organic food. This study found that direct familiarity with a product (knowing the product exists) has a positive effect on purchase intention.…”

Section: Discussionsupporting

confidence: 89%

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Analysing consumer behavioural intention on sustainable organic food products

Rumaningsih

Zailani

Suyamto

et al. 2022

IJRBS

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Population growth and improved global incomes have driven a significant increase in the production and consumption of food. Food consumption is known to have significant impacts on public health, individualities, and the environment and most importantly, food consumption is linked to environmental challenges like heightened pollution, scarcity of water, and CO2 emissions always been faced with grave environmental concerns and a massive surge in food intake assumes great significance. Consumers have a responsibility to protect the environment by choosing environmentally friendly products similar to organic food. This study modifies the TPB to model the consumer behavioural intention for organic food, using environmental concern, perceived value, and consumer familiarity as determinants. In the following, we explain how these well-established concepts are related to the three original constructs of the Theory of Planned Behaviour. The results of this study show that environmental concern, consumer perceived value of the product, and consumer familiarity (direct experience) with the product have a positive and significant effect on consumer behavioural intention for sustainable organic foods. In particular, this study finds that consumer environmental concern is the strongest predictor of purchase intention. This suggests that, in a sustainable organic food context, high levels of consumers' environmental concern increased their intention to purchase organic foods. Therefore, if a consumer is more concerned about environmental issues, the consumer will show a stronger intention to purchase sustainable organic food compared to consumers with lower environmental concerns.

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Section: Discussionsupporting

confidence: 93%

Section: Discussionsupporting

confidence: 89%

Analysing consumer behavioural intention on sustainable organic food products

Rumaningsih

Zailani

Suyamto

et al. 2022

IJRBS

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“…Moreover, certain other barriers, such as information asymmetry, also exist in the organic food market (Kushwah et al ., 2019a; Liu et al ., 2021). These reasons have caused a huge gap between the organic purchase intention of the consumers and their purchase behavior (Bosquez and Arias-Bolzmann, 2022; Cheah and Aigbogun, 2022; Juhl et al ., 2017; Rana and Paul, 2017; Shamsi et al ., 2020). This gap indicates that while the consumers have a high intention of purchasing and consuming organic food, the actual purchase behavior is exhibited by only a few (Cheah and Aigbogun, 2022; Shamsi et al ., 2020).…”

Section: Introductionmentioning

confidence: 99%

“…These reasons have caused a huge gap between the organic purchase intention of the consumers and their purchase behavior (Bosquez and Arias-Bolzmann, 2022; Cheah and Aigbogun, 2022; Juhl et al ., 2017; Rana and Paul, 2017; Shamsi et al ., 2020). This gap indicates that while the consumers have a high intention of purchasing and consuming organic food, the actual purchase behavior is exhibited by only a few (Cheah and Aigbogun, 2022; Shamsi et al ., 2020). Take China as an example, according to a study, approximately 63.5% of Chinese consumers failed to convert their organic purchase intention into purchasing behavior (Zhang and Li, 2017).…”

Section: Introductionmentioning

confidence: 99%

“…Several scholars adopted the theory of planned behavior (TPB) to investigate the relationship between consumers' organic purchase intention and purchase behavior (Banovic et al ., 2019; Boobalan et al ., 2021; Bosquez and Arias-Bolzmann, 2022; González et al ., 2019; Khan et al ., 2022). However, some scholars have claimed that there exists an intention–behavior gap in organic consumption (Bosquez and Arias-Bolzmann, 2022; Cheah and Aigbogun, 2022; Juhl et al ., 2017; Shamsi et al ., 2020). It is reported that even though the consumers express strong intentions to consume organic food, these intentions do not convert into actual purchasing behavior (Cheah and Aigbogun, 2022; Sadiq et al ., 2022).…”

Section: Introductionmentioning

confidence: 99%

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Understanding food pleasure in organic consumption: the moderating effects of trust within the theory of planned behavior

Cao,

Zheng,

2023

BFJ

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PurposeThis study aims to identify and describe the relationships among sensory-driven pleasure, cognition-driven pleasure, symbolic-driven pleasure and organic food purchase behavior considering the moderating effects of functionality trust and authenticity trust from the viewpoint of the theory of planned behavior (TPB).Design/methodology/approachData were collected using a structured questionnaire survey in first-tier cities in China. A total of 352 consumers of organic foods participated in the study. Structural equation modeling and hierarchical regression analysis were employed for data analysis.FindingsThe results indicated the significant association of perceived behavioral control, subjective norm, attitude, sensory-driven pleasure and cognition-driven pleasure with purchase intention. Perceived behavioral control and purchase intention had significantly positive effects on purchase behavior. Moreover, functionality trust had a positive moderating effect on purchase intention and purchase behavior.Practical implicationsThis study not only provides novel and original insights for understanding organic consumption but also provides a reference for organic producers, sellers and policymakers to develop effective strategies to guide organic consumption that are conducive to promoting sustainable consumption.Originality/valueFor the first time, this research introduces the construct of food pleasure into the TPB to explore the relationships between food pleasure and purchase behavior based on the TPB. It may expand the scope of the TPB and provide valuable insights regarding how to improve the existing intention–behavior gap in organic consumption.

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Not all who proclaim to be green are really green: analysis of intention behavior gap through a systematic review of literature

Sukumaran,

Majhi

2024

Manag Rev Q

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Exploring attitude-behaviour inconsistencies in organic food consumption during the COVID-19 pandemic in the Klang Valley, Malaysia

Cited by 7 publications

References 68 publications

Analysing consumer behavioural intention on sustainable organic food products

Analysing consumer behavioural intention on sustainable organic food products

Understanding food pleasure in organic consumption: the moderating effects of trust within the theory of planned behavior

Not all who proclaim to be green are really green: analysis of intention behavior gap through a systematic review of literature

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