Exploring Bottled Water Purchase Intention via Trust in Advertising, Product Knowledge, Consumer Beliefs and Theory of Reasoned Action

Lin, Carolyn A.; Xu, Xiaowen

doi:10.3390/socsci10080295

Cited by 14 publications

(6 citation statements)

References 58 publications

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“…The “Theory of Reasoned Action” (TRA) (Charng et al, 1988; Lin & Xu, 2021; Song et al, 2021) provides one lens through which to compare new and repeat donors. TRA parsimoniously describes behavioral intentions as a function of attitudes and subjective norms.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The role of request precision and perceived efficacy in increasing charitable donations

Hershberger

Hair

2022

Journal of Philanthropy and Marketing

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Nonprofit organizations often rely on fundraising appeals to generate sufficient revenue to cover their charitable activities and operating expenses, and managers seek to optimize donations by refining how these appeals are worded. The current research examines three factors affecting the persuasiveness of fundraising appeals: precision of ask strings, provision of efficacy information, and donors' prior giving behavior. We predict higher donation amounts when fundraising appeals include precise ask strings and efficacy information (H1), with this effect manifesting primarily among new donors (H2). For Study 1, we recruited 193 participants on Amazon Mechanical Turk.Respondents were presented with a fundraising appeal including either precise or round ask strings, with or without an efficacy statement. For Study 2, we conducted a field study with a real local charity, sending fundraising appeals to 507 prospective donors. All respondents saw efficacy statements, along with either precise or round ask strings; donors were coded as new or repeat. The main dependent variable in both studies was donation amount, which was analyzed using two-way ANOVA. In Study 1, precise ask strings yielded higher donations than round ask strings when efficacy information was provided, supporting H1. In Study 2, this effect held only among new donors, in support of H2. Our results demonstrate how very specific solicitations, combined with information about how funds will be used, can increase the yield of fundraising campaigns. Critically, since these effects are stronger among new donors, managers should employ them selectively. As only three factors were considered in our studies, future work should explore boundary conditions and covariates.

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Section: Theoretical Backgroundmentioning

confidence: 99%

The role of request precision and perceived efficacy in increasing charitable donations

Hershberger

Hair

2022

Journal of Philanthropy and Marketing

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“…Apart from product knowledge, market knowledge is also needed which reflects the new business understanding of competitors and their customers (Jin et al, 2019). For example, knowledge of batik starts from its history, uses, and functions (Lin & Xu, 2021). The sellers themselves also need extensive knowledge to be able to market their products (Marvel et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Social Support, Product Knowledge, Consumer Ethnocentrism, and Buying Decisions on Batik Products in Ponorogo East Java

Shabrina,

Santoso,

Widhianingrum

2024

Ekonomis

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This study aims to determine the effect of social support, product knowledge, and consumer ethnocentrism on buying decisions for Ponorogo batik in East Java. This research is quantitative. The number of samples in this study was 250, the sampling method used purposive sampling. The data collection method uses questionnaires distributed to respondents online and offline, data measurement uses a Likert scale of 1 – 5, the method of analysis of this research is SEM (Structural Equation Modeling) with the help of tools IBM SPSS AMOS statistics 26. The results of this study found that social support and consumer ethnocentrism had a positive and significant effect on increasing buying decisions, while product knowledge in this study was found not to have a significant effect on buying decision of batik clothes in Ponorogo. These findings contribute to the development of a customer culture theory regarding ethnocentrism towards local products that can become a culture in people's behavior as a love for the local products they have. The novelty of this research is that product knowledge is not a guarantee for someone to want to make a purchase. This is because consumers do not have sufficient information about the product, which results in consumers having limited knowledge.

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“…In addition, studies that extended the applicability of TRA-focused variables, such as environmental attitudes, knowledge, advertising and behaviors (e.g. Ekawati et al ., 2023; Elahi et al ., 2022; Han, 2021; Zafar et al ., 2021; Gill et al ., 2021; Khan et al ., 2020; Pouratashi and Zamani, 2021; Lin and Xu, 2021; Troudi and Bouyoucef, 2020), did not focus on airports or used the combination of the current research variables. The particular focus on NAC will help in extending TRA as previous studies focused on countries such as Iran (Yaghoubi Farani et al ., 2019), Ghana (Adu-Gyamfi et al ., 2023) and Indonesia (Ekawati et al ., 2023).…”

Section: Introductionmentioning

confidence: 99%

Does environmental knowledge and performance engender environmental behavior at airports? A moderated mediation effect

Eid,

Obrecht,

Ali

et al. 2024

BPMJ

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PurposeDrawing on the reasoned action theory, this study aims to examine the impact of environmental knowledge (EK) and environmental sustainability performance (EP) on environmental behavior (EB) mediated by environmental attitude (ATT). Furthermore, to examine the moderating effect of environmental advertising (ADD) on the indirect relationship between EP and EB, mediated by ATT on the one hand, and EK on EB, on the other hand, mediated by ATT.Design/methodology/approachThe data were gathered within an international context for passengers from North African countries (NAC) (Egypt, Algeria, Tunisia, Libya, Morocco and Sudan) using primary quantitative data from online and self-administered questionnaires. A total of 1,052 questionnaires were collected from passengers who traveled through Egyptian airports. The collected data were analyzed through covariance-based structural equation modeling.FindingsThe findings indicated that ATT moderates the relationship between environmental knowledge and behavior. In addition, ATT mediates the airports' environmental behavior and environmental sustainability performance. Moreover, ADD moderates the indirect association between EP and individuals' environmental knowledge and behavior through the mediated effect of ATT.Research limitations/implicationsThis research output will help extend the theory’s scope by conceptualizing its abstract ideas using research variables and applying them in NAC countries. This can be a milestone for altering individuals' behavior toward the environment in airports.Practical implicationsThis study aims to assist airport authorities in the development of standards for enhancing environmental performance. Enhancing environmental issues is of utmost importance, especially in the context of airports, which have been a subject of significant environmental concern. This study examined the environmental practices of airport passengers in NAC, given their significant role as the primary source of greenhouse gas emissions on the African continent. The present approach has the potential to be utilized in modifying airport conduct and enhancing stakeholder engagement, specifically within the context of NAC.Social implicationsThe objective of this study is to enhance the relationship between nature and humans by endeavoring to modify human attitudes toward the environment. The objective of this initiative is to bridge the current disparity in the socio-environmental connection by fostering environmental consciousness among individuals who utilize airport facilities. The objective will be accomplished by the construction of a theoretical framework that integrates crucial elements acknowledged for their substantial influence on altering human attitudes, thus fostering a greater sense of environmental consciousness and ultimately improving societal well-being.Originality/valueSince the global supply chain prioritizes environmental transportation systems, this study provides a conceptual framework for airport authorities to develop and create policies to push air passengers' behavior toward environmental practices in NAC.

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Exploring Bottled Water Purchase Intention via Trust in Advertising, Product Knowledge, Consumer Beliefs and Theory of Reasoned Action

Cited by 14 publications

References 58 publications

The role of request precision and perceived efficacy in increasing charitable donations

The role of request precision and perceived efficacy in increasing charitable donations

Social Support, Product Knowledge, Consumer Ethnocentrism, and Buying Decisions on Batik Products in Ponorogo East Java

Does environmental knowledge and performance engender environmental behavior at airports? A moderated mediation effect

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