Exploring consumer attitudes to online collaborative consumption: A typology of collaborative consumer profiles

Abstract

Online collaborative consumption enhances peer networks, members of which communicate, collaborate, and even deliver services to one another via digital sharing platforms. Despite the tremendous increase in collaborative consumption, due in large part to the development of the Internet, the reality of the economic and social movements that underpin this trend is much less visible. Of course, not all consumers seek collaborative consumption or interact through online platforms. Using a qualitative approach, this paper aims to investigate motivational factors and barriers against collaborative consumption and to establish a typology of collaborative consumer profiles, identifying the most suitable type of online sharing platforms for each profile. The findings reveal the following collaborative consumer profiles: committed, pragmatists, intermittent, and skeptical, each demonstrating different preferences for the different type of online sharing platform.

The Sharing Economy in the Context of Sustainable Development and Social Responsibility: The Example of the Czech Republic

“…Here, an interesting fact is that the investigated respondents did not see any difference in the perception of the benefits of sharing in these areas. The conclusions of Barnes and Mattsson [80], Hallem et al [79], and Grybaitė and Stankevičienė [78] regarding the dominant role of economic responsibility were therefore not confirmed, nor were the conclusions of Geissinger et al [81] regarding the dominant role of environmental responsibility. On the basis of our findings, we can reject hypothesis H2 (Customers regard benefits in the field of economic responsibility to be the most important benefits of sharing).…”

“…In their concept, motives for sharing coincide with the pillars of sustainable development and social responsibility, as they regard them to be economic, environmental, and social benefits. Economic, environmental, and social motives for sharing were also distinguished by Hallem et al [79], whose concept of social motives does however differ from the other authors. This is to say that they regard social motives to be the benefits of sharing in the form of fun and experiences.…”

“…Environmental responsibility is therefore of least importance. Hallem et al [79] also emphasized the dominant role played by economic factors. This was also confirmed by a study performed by Grybaitė and Stankevičienė [78] in Lithuania.…”

“…Perception of the importance of the motives for/benefits of sharing in the form of social responsibility differs from the point of view of the gender, age, and education of respondents [25,79]. According to Andreotti et al [25], the importance of this motive is emphasized in particular by women compared to men.…”

KNOWCON 2020. Knowledge on Economics and Management: Conference Proceedings

“…The literature review and analysis reveal an array of factors that are influencing attitude, behavioural intentions or actual behaviour of individuals in the sharing economy context. Primarily, studies consider economic advantages as a dominant factor which drives consumers to choose sharing economy offerings (Amirkiaee & Evangelopoulos, 2018;Godelnik, 2017;Hallem et al, 2019;Lu & Tabari, 2019;Pappas, 2017;Tran & Filimonau, 2020). However, Hamari et al (2016) and Laurenti & Acuña (2020) pointed out opposite claims.…”