“…Recent reviews summarize findings for packaging design in general (Zhu, Liu, Ye, & Batista, 2022;Pettersen, Grøvlen, Evje, & Radusin, 2020) or for example for the food sector (Afif, Rebolledo, & Roy, 2022, see also Wikström et al 2019). Other works report only on purchase intentions related to green products or packaging design (Acharya, Bali, & Bhatia, 2021;Putri, Wahyuni, & Yasa, 2021;Ritnamkam & Sahachaisaeree, 2012). In order to close this research gap, this paper examines the current state of research by addressing the following questions:…”