Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices

Tan, Caroline S. L.; Papasolomou, Ioanna

doi:10.1007/978-3-031-37361-9_2

Cited by 2 publications

References 59 publications

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Blockchain technology as a driver for sustainability? A consumer purchase intention perspective

Huang,

Dai,

Lim

2024

IJOPM

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PurposeBlockchain-based traceability labels is increasingly adopted in supply chain, yet there is little empirical research to examine effectiveness from consumer perspective. Can blockchain technology motivate consumers to purchase sustainable products? Drawing on signaling theory, this paper answers this question by comparing the effect of blockchain-based traceability labels with certification-based labels on consumer purchase intention of sustainable products. We further investigate consumers’ perception of sustainability level as a mediating variable and social enterprise as a boundary condition.Design/methodology/approachThis study uses three online between-subject experiments with a total of 750 participants. The proposed hypotheses are tested using analysis of covariance (ANCOVA) as well as mediation analysis based on PROCESS macro.FindingsThe results suggest that (1) blockchain-based traceability labels lead to greater consumer purchase intention of sustainable products than certification-based labels; (2) such a positive effect of blockchain-based traceability labels occurs as consumers perceive a higher sustainability level; (3) however, the effect is attenuated when the company is a social enterprise.Originality/valueThis study contributes to the operations and supply chain management (OSCM) literature by studying the effectiveness of blockchain-based traceability labels from the overlooked yet emerging perspective of consumers. We provide a theoretical explanation and empirical evidence of how blockchain-based traceability labels influence consumer purchase intention during sustainable consumption compared with certification-based labels. We thus additionally contribute to the extant research on the intersection of blockchain and sustainability. Moreover, the incorporation of social enterprise as a moderator enriches the application of signaling theory on the context of sustainability signaling.

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Blockchain technology as a driver for sustainability? A consumer purchase intention perspective

Huang,

Dai,

Lim

2024

IJOPM

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The Evolution of Greenwashing and Detection Mechanisms

Claro

2024

Advances in Marketing, Customer Relationship Management, and E-Services

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This chapter examines the evolution of greenwashing practices in corporate sustainability communications and the corresponding development of detection mechanisms. It traces the historical context of greenwashing, exploring its emergence, evolution, and prevalence in response to growing environmental concerns. The chapter also delves into various strategies employed by companies to deceive consumers with false or exaggerated claims of environmental responsibility. Additionally, it highlights the advancements in detection mechanisms, ranging from consumer vigilance and third-party audits to data analysis tools and regulatory interventions. Through this comprehensive analysis, the chapter offers insights into the evolving dynamics of greenwashing and the ongoing efforts to combat deceptive environmental marketing practices.

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Exploring Consumer Boycott Intention towards Corporate Sustainable Business Practices

Cited by 2 publications

References 59 publications

Blockchain technology as a driver for sustainability? A consumer purchase intention perspective

Blockchain technology as a driver for sustainability? A consumer purchase intention perspective

The Evolution of Greenwashing and Detection Mechanisms

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