Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework

Chakraborty, Debarun; Siddiqui, Aaliyah; Siddiqui, Mujahid; Alatawi, Fatmah Mohmmad H.

doi:10.1016/j.jretconser.2021.102889

Cited by 41 publications

(38 citation statements)

References 122 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Also, during the pandemic, the Government often emphasized and praised the work, commitment and sacrifice of medical workers, which additionally influenced the strengthening of consumer confidence in domestic medicine in general. The result is consistent with a study conducted by Mhatre & Singh (2021) and Chakraborty et al (2022). The result for the beauty and care products can be explained by the fact that consumers are most loyal to cosmetic brands they use regardless of their origin.…”

Section: Discussionsupporting

confidence: 91%

“…In other words, consumer ethnocentrism is higher during the pandemic. The obtained result is in line with the assumptions and results of previous research showing that ethnocentric tendencies are much higher during a pandemic (Ben Hassen et al, 2020;Kock et al, 2020;Migliore et al, 2021;Miftari et al, 2021;Mhatre & Singh, 2021;Verma & Naveen, 2021;Chakraborty et al, 2022). The results related to purchasing different domestic products and services gave somewhat different conclusions.…”

Section: Discussionsupporting

confidence: 89%

See 1 more Smart Citation

Consumer ethnocentrism under the circumstances of the COVID-19 virus pandemic

Marinković¹,

Lazarević²,

Marić³

2023

Strategic Management

View full text Add to dashboard Cite

Background: The new circumstances of life due to the proclamation of the COVID 19 virus pandemic have caused numerous changes both in general people's lives and in consumption. Purpose: The aim of this paper is to identify changes in the degree of consumer ethnocentrism when choosing products during the COVID 19 virus pandemic, compared to the period before its occurrence. In addition, differences in consumer preferences for certain domestic products and services before and during the pandemic were analyzed. The paper also deals with differences in ethnocentric tendencies during the pandemic between different socio-demographic consumer segments. Study design/methodology/approach: The primary data were collected from 176 respondents by using the survey method. A paired samples t test is used for hypotheses testing. Independent samples t test and Anova, post hoc Scheffe test, were conducted for analysing differences in ethnocentric tendencies between observed consumer segments during the pandemic. Findings/conclusions: Higher level of consumer ethnocentrism is confirmed in period during the pandemic, especially when it comes to choice of domestic medical products. On the other hand, lower level of consumer ethnocentrism is observed for fashion products and insurance during the pandemic. Older consumers and pensioners exhibit stronger ethnocentric tendencies during the pandemic. Limitations/future research: The main limitation of the paper relates to the use of only a few of the 17 statements within the CET scale for measuring ethnocentric tendencies before and during the pandemic. Also, the research did not cover all categories of domestic products and services. According to the limitations, future studies are recommended to fully apply the CET scale for measuring consumer ethnocentrism. Also, the recommendation is to observe higher number of categories of products and services, and to break down the categories into several subcategories. Finally, future studies can also include some of the determinants of consumer ethnocentrism in the research model.

show abstract

Section: Discussionsupporting

confidence: 91%

Section: Discussionsupporting

confidence: 89%

Consumer ethnocentrism under the circumstances of the COVID-19 virus pandemic

Marinković¹,

Lazarević²,

Marić³

2023

Strategic Management

View full text Add to dashboard Cite

show abstract

“…The derived values are the influential antecedents that determine consumers’ purchase intentions. While the literature on intention to purchase environmentally friendly products has been increasing (Chakraborty et al., 2022; Curvelo et al., 2019; Kumar et al., 2017; Sreen et al., 2018), the studies in the context of Ayurveda products have been very few and intermittent, creating a need for testing of relevant theories in this field of scholarship in this context. Moreover, research on purchase intention of Ayurveda products is rare in the extant literature.…”

Section: Introductionmentioning

confidence: 99%

Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective

Chakraborty

Siddiqui

2022

Int J Consumer Studies

Self Cite

View full text Add to dashboard Cite

The demand for Ayurveda products has been increasing over the last decade, and consumption values are critical in understanding the driving forces behind the success of these products. This study examines an initial‐trust–mediated model using theory of consumption values (TCV) to predict consumer's intention to purchase Ayurveda products. The conditional, functional, emotional, epistemic, and social values in the TCV were used to build an initial‐trust–mediated model. The proposed model was analyzed using a sample of 440 usable responses. The outcomes revealed that the five consumption values used in the model influenced initial trust. Intention to purchase Ayurveda products was found to be influenced by the four consumption values, except social values. Initial trust strongly mediated the effect between consumption values and intention to purchase Ayurveda products. This study provides theoretical, practical, and managerial implications for marketers and other professionals in the natural, eco‐friendly, and green products sector.

show abstract

“…Present research also contributes to the literature on e-commerce the analysis of current changes in customers behavior in on-line environment. It also complements the literature with the actual trends (Shin, 2021;Chakraborty et al, 2022) in developing and growth observed in e-commerce. It fulfils the gap shown in the literature, where was examined that among the business focuses on a short-term goal and needed results immediately, further empirical analysis and research-proven cases need to be accomplished (Fedushko & Ustyianovych, 2022).…”

Section: Discussionmentioning

confidence: 83%

E-Commerce From the Customer Panel: The Phenomenon of the Pandemic Increase and Future Challenge

Jasińska-Biliczak

2022

Business, Management and Economics Engineering

View full text Add to dashboard Cite

Purpose – the purpose of the article is to present the customers (the auction site’s users) perception of the opportunities provided by e-commerce, especially increasing its meaning during the pandemic conditions and to conclude the ways of e-commerce development in the future. Research methodology – the methodology was based at desk research and the survey conducted in April 2021 among online users of Allegro on-line platform by the one of the basic quantity methods, the CAWI method (by the questionnaire survey) supported by statistic method. Findings – the increasing role of e-commerce in people’s lives as well as the pandemic increasing e-commerce growth effect, it can therefore be crucial for the country’s market position and its developmental perspectives. Some customers habits, especially greater savings regimes, more careful approach to spending, but also on-line shopping, will stay with them even after the pandemic. Research limitations – the research is limited to the leading, but one, on-line platform one of the TOP-10 on-line platforms however, because of the market coverage, it is representative for the examined branch. Other limitation is the pandemic period which may present the data characteristic only for this time. Practical implications – nowadays, especially developed by the pandemic and lockdown all over the world, the e-trade has spread its development. The practical implication may be using the results of the research in practice by the on-line shops owners/managers. Originality/Value – the value of the study is the realistic approach while attempting to provide a clear view of the overarching picture of the e-trade and directions of its development, especially after pandemic experience. The originality also is that the research conducted not only It has also shown that online commerce transactions are conducted not only at young people probe, but at the probe representative for whole society, including elderly people. The study fulfils the gap at e-commerce research due to the often proclaimed lack of attitude of older people towards e-commerce or pointing them as the age group’s digital exclusion.

show abstract

Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework

Cited by 41 publications

References 122 publications

Consumer ethnocentrism under the circumstances of the COVID-19 virus pandemic

Consumer ethnocentrism under the circumstances of the COVID-19 virus pandemic

Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective

E-Commerce From the Customer Panel: The Phenomenon of the Pandemic Increase and Future Challenge

Contact Info

Product

Resources

About