Exploring consumer’s perception and preferences towards purchase of non-certified organic food: A qualitative perspective

Mughal, Hasan Ali; Faisal, Farida; Khokhar, Munawar Naz

doi:10.1080/23311975.2021.1984028

Cited by 10 publications

(7 citation statements)

References 62 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Consumers buy organic food, mostly because of health concerns, to avoid contamination by chemical waste, concern about the sustainability of the environment, and because these foods are associated with greater nutritional value (Seufert and Ramankutty, 2017;Eberle et al, 2022). Organic foods are produced on agricultural properties that use organic systems harmonized with the preservation and sustainability of the environment and natural resources, free of pesticides (Oroian et al, 2017;Mughal et al, 2021). Environmental awareness is increasingly shaping consumption patterns, especially in developed markets, influencing purchasing habits and decisions in the organic food segment (Wierzbinski et al, 2021).…”

Section: Research Hypotheses and Proposed Theoretical Modelmentioning

confidence: 99%

“…Organic foods are emerging as a combination of traditional and innovative methods of production, processing and preservation of the environment (Olsen et al ., 2014). This transformation in the food sector has led to contemporary marketing practices, focusing on environmentally friendly products for sustainable growth, especially to create a positive global consumer attitude toward organic foods (Mughal et al ., 2021; Dinçer et al. , 2023).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Purchase intention of organic foods from the perspective of consumers

Eberle

Milan

Graciola

et al. 2023

MEQ

View full text Add to dashboard Cite

PurposeThe present research had the objectives of proposing, testing and validating a theoretical model that includes ecological awareness, healthy consumption, consumer attitude and price awareness as determinants of the purchase intention of organic foods and analyzing the moderating effect of gender, educational level and income of families in the relationship between price awareness and purchase intention.Design/methodology/approachA survey research was implemented with 382 Brazilians who consume organic foods from a non-probabilistic sample for convenience. For data analysis, structural equation modeling was used to test the proposed theoretical model and its respective relationships.FindingsThe results showed that ecological awareness, healthy consumption, consumer attitude and price awareness are determinants of the purchase intention of organic foods 79.1% of the variance of purchase intention of organic foods could be explained by such determinants. Another relevant result is that gender and family income has a positive moderating effect on the relationship between price awareness and the intention to purchase organic food.Originality/valueEnvironmental problems and their adverse impacts on humans have become an important issue to be analyzed by academics (researchers), governments and organizations, and their managers, especially when organic foods are considered.

show abstract

Section: Research Hypotheses and Proposed Theoretical Modelmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Purchase intention of organic foods from the perspective of consumers

Eberle

Milan

Graciola

et al. 2023

MEQ

View full text Add to dashboard Cite

show abstract

“…Ecolabelling indicates that the product has been produced using a specific production method (Food and Agriculture Organization 1999) -among others, the use of crop rotation and the absence of synthetic means of production. Organic food is a combination of traditional and innovative methods of food production, processing, and preservation together with marketing practices (Thøgersen & Crompton 2009, Mughal et al 2021). This term is also used as a heuristic indicator of superiority -a powerful word associated by consumers with the terms healthier, safer, higher quality, more authentic, and natural than conventional food (Vega-Zamora et al 2013) and more environmentally friendly (Fatha & Ayoubi 2021).…”

Section: Introductionmentioning

confidence: 99%

Risk-indicative or sustainable consumption? Consumers’ risk perception on conventional and organic food products in Poland

Mazur-Włodarczyk,

Wódkowska,

Gruszecka-Kosowska

2024

geol

View full text Add to dashboard Cite

The consumption of organic food is becoming increasingly popular and, to avoid numerous threats to human health and the natural environment, the issues devoted to it require greater attention from decision-makers, producers, and consumers. Consumer decisions have an impact on shaping food consumption patterns and recently the trend of the consumption of conventional versus organic food products has been widely discussed. This is especially true given the fact that the area of human health is strongly related to the consumption of food products produced under the challenges of environmental protection and sustainability. The study aimed to investigate if the perception of consumption among Polish respondents was risk-indicative or sustainable based on the animal, fruit, and vegetable products purchased from conventional or organic production. The results revealed that fruit and vegetable consumption was not identically related with socio-demographic features, but the income level equally affected consumer choices regarding the purchase of organic food products. Gender and marital status only influenced decisions regarding the purchase of organic fruit. The consumption of animal products regarding the frequency of their consumption did not reveal the features of sustainability. The metal accumulation index (MAI) for conventionally cultivated vegetables was not higher for all of the investigated vegetables, namely pumpkin, spring onion, cabbage, lettuce, spinach, and garlic. Our study contributes to addressing the knowledge gap on consumer choices about organic food products in Poland.

show abstract

“…Sustainability is considered at the heart of organic agriculture (Smith et al, 2019) particularly from an economic perspective (Mughal & Faisal, 2021). Organic food is emerging as a combination of traditional and innovative food production, processing, and preservation methods with contemporary marketing practices (Tundys & Wiśniewski).…”

Section: Introductionmentioning

confidence: 99%

“…The organic movement should be considered a valuable driving force toward sustainable food practices by transforming consumer values toward food quality through sustainable production methods (De Boer, Schösler, & Boersema, 2013). Therefore, it is crucial to provide the latest technologies, training, and awareness about organic agriculture to the farming communities (Anjum, Zada, & Tareen, 2016), especially for the survival of small farmers and to support their engagement with agriculture, to meet food security and livelihood issues (Mughal & Faisal, 2021).…”

Section: Introductionmentioning

confidence: 99%

Volume 12, No. 4, 2023

2023

IJAB

View full text Add to dashboard Cite

Organic farming is vital in rural development and food production by promoting sustainable agriculture. The research study aimed to investigate the prospects and challenges of organic agriculture in Pothwar. For the research study, districts Chakwal, Rawalpindi and Islamabad were selected. 60 farmers from Chakwal, 60 from Rawalpindi, and 30 from Islamabad were chosen randomly for research for a sample size of 150 respondents. The interview schedule was prepared based on the literature review, and study objectives and interviews with the respondents were conducted in the native language. The majority, 64% of respondents, were owners of the land. The majority, 73.3% of respondents, use animals for land reclamation. 62% of respondents did not adopt a conservation tillage method. 74% of respondents implement crop diversification. 79% of respondents use the reforestation method. 81% of respondents have no knowledge or adoption of organic food safety. 94% respondents know cover crop manuring. The majority, 83% of respondents, know about organic farming, which is chemical and pathogen free. 82% of respondents know organic products with a high level of nutrients. The majority, 90% of respondents, know about organic farming increasing soil health. 58% of respondents have not adopted the organic certification guidelines. 51% of respondents have not adopted organic farming protection of soil. The majority 78% of respondents have not use bio fertilizer, a major component of organic farming. The majority, 77% of respondents, have adopted organic agriculture to increase soil health. Organic farming is not a better option for the Pothwar region of Punjab, according to 44.7% of respondents. 47% respondent agree that organic agriculture promotes biodiversity. 54% of respondents claimed that organic farming requires low input. 38% of respondents said that organic farming does not use machines. 34% of respondents strongly agree with a lack of input in organic farming. 41% of respondents agree less information about organic farming. 37% of respondents disagree that the production of organic farming is costly. Most organic farmers are aware of the requirements for organic certification, organic markets, the use of manure as fertilizer, the safety and quality of organic food, and the restricted variety of organic farming, but the admission rate of responders is meager. The benefits of organic agriculture include promoting biodiversity, increasing export possibilities, and lowering human health risks. High consumer demand for organic products, the need for few inputs in organic farming, and the aim of chemical-free agriculture are some supporting factors.

show abstract

Exploring consumer’s perception and preferences towards purchase of non-certified organic food: A qualitative perspective

Cited by 10 publications

References 62 publications

Purchase intention of organic foods from the perspective of consumers

Purchase intention of organic foods from the perspective of consumers

Risk-indicative or sustainable consumption? Consumers’ risk perception on conventional and organic food products in Poland

Volume 12, No. 4, 2023

Contact Info

Product

Resources

About