Exploring consumers’ food-related decision-making style groups and their shopping behaviour

Anić, Ivan‐Damir; Rajh, Edo; Rajh, Sunčana Piri

doi:10.1080/1331677x.2015.1022390

Cited by 11 publications

(11 citation statements)

References 13 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…When item loadings are compared with previous studies, a number of differences reveal. For example, two items loaded negatively on the recreational-hedonistic factor in Sproles & Kendall (1986) and Anic et al (2015) studies, were found to load on a different additional factor in this study. This factor was labeled as "time spent for shopping", similar to the study of Ünal & Erciş (2006) who labeled the factor as "giving time for shopping and enjoy it".…”

Section: Demographic Characteristics Of the Respondentsmentioning

confidence: 83%

“…The current study adjusted these items in consumer styles inventory with consumers' decision on food products. Since Anic et al (2015) had studied on consumers' food related decision making styles before, the current study also used their measurement scale in order to harmonize the items in consumer style inventory with food products choices. Eight-factor model including 40-items, adopted into food products is presented in Appendix A.…”

Section: Questionnaire Design and Measuresmentioning

confidence: 99%

See 1 more Smart Citation

Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice

Demirgüneş¹,

Ozsacmaci²

2017

IJMS

View full text Add to dashboard Cite

It is important for marketers to understand individuals' buying decisions in a competitive environment. The concept of decision making style is one of the key determinants of consumers' behavioral patterns. This study aims to explore the effects of consumers' decision making styles on buying national and store brand food products. To examine consumer decision making styles, Sproles & Kendall's (1986) The Consumer Style Inventory (CSI) is adopted for the study. The framework of the study is based on eight consumer decision making styles, expected to shape consumers' national and store brand choices on food products. The empirical analysis is based on data obtained from consumers living in Kırşehir, a city in Turkey. Questionnaires are handed over to customers of retail stores both selling national and their own brands. The sample consists of 400 customers. The data is gathered by using convenience sampling and face-to-face survey methods. Multiple regression analysis is used to test some hypotheses of the research and to compare consumers' national and store brand choices in the context of their decision-making styles. Besides, independent samples t-test and one way ANOVA are also used to see whether national and store brand choices significantly differs in demographic characteristics. The results of the study reveal that lower price seeking, habituation/brand loyalty, recreation consciousness and impulsiveness/carelessness have significant effects on the choice of store brand food product, whereas novelty/fashion consciousness, confused by over choice and value seeking have statistically significant effects on consumers' choices of national brand food products. Lower price seeking is found to have the strongest effect on consumers' store brand choices, whereas novelty fashion consciousness has the strongest effect on national brand food product choice. Besides, both store and national brand food product choices differ according to gender and income level.

show abstract

Section: Demographic Characteristics Of the Respondentsmentioning

confidence: 83%

Section: Questionnaire Design and Measuresmentioning

confidence: 99%

Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice

Demirgüneş¹,

Ozsacmaci²

2017

IJMS

View full text Add to dashboard Cite

show abstract

“…Research on Consumer Decision-Making (CDM) styles are important for companies since they determine consumer behaviour (Anić, Rajh, & Piri-Rajh, 2015). It is relevant in examining cross-cultural consumer behaviour (Mitchell & Bates, 1998) in market segmentation (Walsh, Hennig-Thurau, Wayne-Mitchell, & Wiedmann, 2001).…”

Section: Specialisation In Tourism As a Results Of Social And Economicmentioning

confidence: 99%

Changes in consumer behaviour – the challenges for providers of tourist services in the destination

Mihajlović

Koncul

2016

Economic Research-Ekonomska Istraživanja

View full text Add to dashboard Cite

The article studies the manner in which contents of services of tourist products at the destination are specialised, according to the needs and requirements of tourists. The first part highlights a theoretical review on the history of the tourism industry with emphasis on motives as a key factor, which is important in tourist decision-making when choosing the destination. In order to study the level of the specialisation of tourist offers in Dubrovnik particularly, in accordance with needs of tourists, the research was focused on: (1) tourist behaviour in terms of selection of key factors that meet tourist needs, important when making decisions about travelling to a destination; and (2) attitudes of the tourist consumers in accordance with the level of specialised contents of services used. Using the method of inferential statistics, the empirical research was conducted on a sample size of 327 tourists. Demographic characteristics and characteristics of the tourists' stay in Dubrovnik were taken into account, considering the assessment level of the specialisation and defining the main factors that influence the selection of a destination. Our findings speak in favour of the majority of services in Dubrovnik having specialised features and content, in accordance with the needs of tourists.

show abstract

“…Previous studies have shown different food-related decision-making styles (Ani c et al, 2015), as well as the different reasons that motivate consumers in purchasing local food. According to Weatherell et al (2003) motives can be broadly divided into Ad 1.)…”

Section: Literature Reviewmentioning

confidence: 99%

Segmentation of local food consumers based on altruistic motives and perceived purchasing barriers: a Croatian study

Mesić

Petljak

Borović

et al. 2020

Economic Research-Ekonomska Istraživanja

View full text Add to dashboard Cite

This is the first empirical study which has segmented consumers based on their altruistic motives and perceived barriers in purchasing local food in a developing country, which has received little prior research attention and as such, provides a valuable contribution to the local food research stream. An empirical study was conducted via an online questionnaire on a sample of 402 Croatian local food consumers. In such a way we identified two consumer segments: (1) embedded local food consumers and (2) disinclined local food consumers. Embedded local food consumers report a significantly higher mean score concerning altruistic motives and a significantly lower mean score for perceived barriers in purchasing local food compared to the other segment. Also, they buy and consume local food more often and put more emphasis on personal motives, such as freshness, quality, and taste. Embedded local food consumers are more satisfied with the current local food supply and are willing to pay higher prices for local food as compared to disinclined local food consumers. This empirical study fills the evident research gap in local food literature regarding altruistic motives and barriers in purchasing locally produced food.

show abstract

Exploring consumers’ food-related decision-making style groups and their shopping behaviour

Cited by 11 publications

References 13 publications

Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice

Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice

Changes in consumer behaviour – the challenges for providers of tourist services in the destination

Segmentation of local food consumers based on altruistic motives and perceived purchasing barriers: a Croatian study

Contact Info

Product

Resources

About